Google Algorithms

Google’s algorithms are complex computer programs used to retrieve data from its search index and deliver it to users within Google Search results. Google uses a combination of algorithms and ranking factors to deliver the most accurate and relevant search results to users possible.


Google Panda

This algorithm was rolled out in 2011, and it aims to filter out websites with thin, low-quality content.


Google Hummingbird

This refers to a significant algorithm introduced in 2013. The name mimics the speed and accuracy of the hummingbird, which is how the algorithm responds to search queries. This is not a penalty-based algorithm but rather focused on Google judges context and query intent.


Rank Brain

Google RankBrain is an artificial intelligence system that helps determine the ranking of search results in Google. It uses machine learning to interpret and understand queries and then uses that understanding to determine which results are most relevant to the search query. RankBrain also looks at how users interact with the search results, and uses that data to inform its rankings.