Metadata

 

What is metadata in SEO?

Meta Title

A meta title is a title tag that appears in the HTML code of a webpage. It is used to inform search engines and visitors of the page’s topic. The meta title is often used as the clickable headline, and it can influence click-through rates (CTRs) on organic search results.

 

Meta Description

An HTML attribute that provides a summary of what the page is about. It is displayed in search engine results and when a page is shared on social media. Much like meta title tags, descriptions can also influence click-through rates (CTRs) on organic search results.

 

Meta Keywords

Meta keywords are words or phrases used to describe the content of a webpage to crawlers. These words are used in the HTML code (backend) and are not visible to human visitors on a website. It’s no longer recognized by Google as a ranking factor.