This beginner guide covers the fundamentals of keyword tracking.
Keyword tracking is the practice of monitoring the performance of specific keywords or phrases in search engine results pages (SERPs). When done correctly, it will improve search visibility for your content and drive more traffic to your website.
In these detailed chapters, you’ll learn when and how to set up keyword tracking, tools you can use, and how to use keyword tracking insights to improve your SEO performance. Don’t forget to bookmark this page, so you can always refer to it in the future. Check back regularly for new keyword optimisation guides.
If you’d like to get started with keyword tracking, sign up for a free trial on Keyword.com.
Here, you’ll learn how to identify relevant keywords for your business. We’ll show you how to discover keyword gaps from competitors’ data, analyze search intent, and find keywords that match your customers’ pain points.
We’ll review the features of popular keyword tools and their costs to help you choose the best tool for your business. Some tools on our list include Seobility, AhRefs, SemRush, and of course, Keyword.com.
Learn how to set up keyword tracking for your website. We’ll walk you through a tutorial using Seobility and Keyword.com to automate keyword tracking for your website.
In this chapter, we’ll go over how to use keyword data to inform your SEO strategy. We'll discuss search intent, volume, competition, and similar metrics.
Here, we'll look beyond tools and share additional practical tips for interpreting keyword metrics — such as search intent and competitor data. Learn how to fine-tune your keyword optimization strategies.
This chapter explores finding keyword opportunities and threats. It covers tracking negative keywords, utilizing insights from Google Analytics.
This chapter covers the different ways to use keyword insights to grow your organic search visibility — beyond publishing new articles. We talk about optimizing existing content for keywords, shipping product features to match search queries and the like.
This is a step-by-step guide on setting up keyword tracking for competitor research. We'll walk you through how to find competitor keywords using Seobility and how to set up keyword tracking in Keyword.com.
This chapter covers simple tips for ongoing keyword monitoring — such as setting up Google Alerts, using social media tools, and of course, tracking relevant keywords with third-party tools. We'll go over how to set these things up.
In this chapter, you'll learn how to find the right data and use it to improve your keyword-tracking strategy. You'll also learn how to handle negative SEO performance caused by an algorithm update.
In this chapter, you'll learn how to set up foolproof keyword tracking systems — so you can find and jump on trends early before they become mainstream.
