Guide to Keyword Research, Tracking and Monitoring

This beginner guide covers the fundamentals of keyword tracking. 

Keyword tracking is the practice of monitoring the performance of specific keywords or phrases in search engine results pages (SERPs). When done correctly, it will improve search visibility for your content and drive more traffic to your website.

In these detailed chapters, you’ll learn when and how to set up keyword tracking, tools you can use, and how to use keyword tracking insights to improve your SEO performance. Don’t forget to bookmark this page, so you can always refer to it in the future. Check back regularly for new keyword optimisation guides.

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Chapter 1: How to Choose the Right Keywords to Track

Here, you’ll learn how to identify relevant keywords for your business. We’ll show you how to discover keyword gaps from competitors’ data, analyze search intent, and find keywords that match your customers’ pain points.
How TO

Chapter 2: Overview of Popular Keyword Tracking Tools

We’ll review the features of popular keyword tools and their costs to help you choose the best tool for your business. Some tools on our list include Seobility, AhRefs, SemRush, and of course,
Useful Tips

Chapter 3: How to Set Up Keyword Tracking

Learn how to set up keyword tracking for your website. We’ll walk you through a tutorial using Seobility and to automate keyword tracking for your website.
How To

Chapter 4: How to Analyze Keyword Data

In this chapter, we’ll go over how to use keyword data to inform your SEO strategy. We'll discuss search intent, volume, competition, and similar metrics.
How To

Chapter 5: 5 Tips for Interpreting Keyword Metrics Like A Pro

Here, we'll look beyond tools and share additional practical tips for interpreting keyword metrics — such as search intent and competitor data. Learn how to fine-tune your keyword optimization strategies.
Useful Tips

Chapter 6: How to Identify Keyword Opportunities and Threats

This chapter explores finding keyword opportunities and threats. It covers tracking negative keywords, utilizing insights from Google Analytics.
How To

Chapter 7: How to Use Your Keyword Data

This chapter covers the different ways to use keyword insights to grow your organic search visibility — beyond publishing new articles. We talk about optimizing existing content for keywords, shipping product features to match search queries and the like.

Chapter 8: How to Track Your Competitors’ Keywords

This is a step-by-step guide on setting up keyword tracking for competitor research. We'll walk you through how to find competitor keywords using Seobility and how to set up keyword tracking in

Chapter 9: Best Practices for Ongoing Keyword Monitoring

This chapter covers simple tips for ongoing keyword monitoring — such as setting up Google Alerts, using social media tools, and of course, tracking relevant keywords with third-party tools. We'll go over how to set these things up.
Useful Tips

Chapter 10: How to Refine Keyword Tracking Efforts

In this chapter, you'll learn how to find the right data and use it to improve your keyword-tracking strategy. You'll also learn how to handle negative SEO performance caused by an algorithm update.

Chapter 11: How to Stay Up to Date with Keyword Trends

In this chapter, you'll learn how to set up foolproof keyword tracking systems — so you can find and jump on trends early before they become mainstream.
Useful Tips

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