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How To Research Popular Topics on Quora and Reddit

With forums like Quora and Reddit becoming increasingly popular, there’s now more sources to explore before you settle on a keyword strategy. Both of these forums are keyword goldmines for discovering trending topics and intent-driven searches.  

While their marketing tactics and rules are different, they’re both used to gather insights into industry conversations and discover emerging topics before they become mainstream. The idea of monitoring these platforms is to create content around these topics before competitors and earn a first-mover advantage.

To find keywords with Quora:

  • Search for your topic on Quora: start by typing your niche or topic in the search bar on Quora. This will bring up a list of questions and answers related to your topic.
  • Look for high-traffic questions: sort the results by “Top” or “Most Viewed” to find the most popular questions related to your topic. These questions will give you an idea of the most pressing concerns or interests of your target audience.
  • Analyze the questions: read through the questions and answers to identify keywords or phrases that are frequently mentioned. Make a list of these keywords to use in your content.
  • Use Quora topics: explore Quora’s Topics section to find subtopics related to your niche. These topics can provide additional keyword ideas for your content.

Key Takeaways

  • Conduct a gap analysis by following conversations in Quora and Reddit. 
  • Community forums will help you discover opportunities before competitors. 
  • Test phrases and keywords that are frequently mentioned in forums, in your content.