Measure Your True SEO Visibility With Share of Voice
See how much SERP real estate your brand really owns across all keywords, competitors, and topics.
Keyword.com’s Share of Voice tool reveals your total search visibility, helping you understand not just where you rank, but how you lead your niche.
Competitor awareness
SERPs history
Intent insight
Keyword grouping
How Keyword.com Monitors Your Brand's Share of Voice
Competitor Awareness Across Clusters
Forget tracking one keyword or domain at a time. Keyword.com automatically identifies the top-ranking domains across your entire keyword set, giving you a full picture of who’s gaining traction in your niche.
Track competitor visibility share, monitor topic-level performance, and uncover new threats before they surpass you in SERPs.
SERP History and Rank Evolution
Other tools force you to add your competitors first, in order to track them. Keyword.com finds your true competitors based on SERPs data. Go back in time and see how they are ranking — at no extra charge.
Intent Insight
Tag keywords by search intent and funnel stage to understand where you’re performing well, and where to focus next. Get a precise read on how your visibility aligns with different stages of the buyer journey, from awareness to conversion, and refine your strategy to capture every intent.
How to Use Share of Voice
Keyword Grouping
Looking at hundreds or thousands of keywords at the same time is overwhelming. Keyword.com’s Share of Voice groups related keywords by topic, product, or campaign, giving you a unified view of your visibility across clusters. Quickly assess how you perform across entire topic areas by weighing keywords together to make sense of the data.
Boost Your SEO Performance With Accurate Share of Voice Data
Share of Voice isn’t just a metric; it’s your SEO roadmap. Use Keyword.com to turn visibility insights into tangible results.
Track visibility gaps, benchmark competitors, and turn Share of Voice into a clear content action plan.
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Share of Voice FAQs
Find answers to your questions about measuring topic-level authority with Keyword.com.
Share of Voice (SOV) measures how much visibility your website owns in search results compared to competitors. Instead of tracking single keywords, it calculates your total presence across entire keyword clusters, showing how dominant your brand is in a specific market or niche.
Keyword.com’s Share of Voice is calculated using your tracked keyword set, rankings, and estimated traffic share. Each keyword’s ranking position contributes to your overall visibility percentage, giving you a precise view of your SEO performance relative to competitors.
You can complement your Share of Voice data with Keyword.com’s AI Rank Tracker. While Share of Voice measures your visibility across Google SERPs, the AI Rank Tracker lets you monitor brand mentions and keyword presence in AI search platforms like ChatGPT, Gemini, and Perplexity. Together, they give you a complete view of your visibility in both traditional and AI-powered search.
The Share of Voice feature is included in all paid Keyword.com plans, starting at just $3 per month. Check our pricing page for a breakdown of plans and feature access.