AI tools like ChatGPT, Google AI Overviews, and Perplexity respond to searchers’ queries without clicks. That means your brand can show up without a URL, or worse, not show up at all, even when you rank high in traditional search.
That’s why old metrics like organic keyword rankings and click-through rates no longer give the full picture of an SEO campaign. Now you need to track brand mentions, citation frequency, AI Share of Voice, and more.
This guide covers the best SEO tools to help you do that.
Features to Look for in an LLM Rank Tracking Software
You need more than basic keyword data to track your brand in AI-driven search. The right AI SEO tools show where you appear, how often you’re mentioned, and how your brand is portrayed in AI search results.
These are essential features that make that possible:
- Brand mentions tracking: it’s no longer enough to rank for a keyword; you need to know if AI responses mention your brand by name. A good AI monitoring tool tracks brand mentions across multiple AI platforms, whether or not they include a link.
- Link citation detection: LLMs often summarise information without credit. Although Perplexity and AI Overviews cite source URLs, you need to track your brand visibility from those citations.
- Visibility score aggregation across engines: since your brand can appear in multiple generative search engines’ summaries, visibility tracking needs to combine data from all major search engines. A solid tracker will give you an overall performance score by platform.
- Alert systems and monitoring frequency: AI responses change fast. Look for tools that offer instant or scheduled alerts when your visibility shifts. The more frequent the monitoring (daily or real-time), the quicker you can respond to wins or losses.
- Competitor tracking in AI answers: it’s not just about you. You need to know which competitors appear in the same prompts, what’s being said about them, and why they might win in AI snapshots.
- Data export and integrations with external tools: choose an LLM rank tracker that has multiple export options and supports external platforms.
- Historical tracking and change detection: AI rankings and citations aren’t stable. Historical logs track when mentions began, shifted, or disappeared. This data helps identify patterns, algorithm changes, or campaign impact over time.
Best AI Rank Trackers for SEO Agencies
We tested several AI rank trackers and compiled the best ones with the features mentioned above. We’ll review each tool by its key features, limitations, and pricing.
TL;DR: Best LLM Keyword Rank Trackers
- Keyword.com: best for AI brand monitoring on major AI search engines.
- Ziptie: best for AI competitor analysis.
- Profound: best for enterprise AI rank tracking.
- SE Ranking: best for integrating AI visibility with traditional SEO.
- Ahrefs Brand Radar: best for brand mention tracking.
- Peec AI: best for mid-sized businesses.
- Scrunch AI: best for AI brand monitoring.
- Otterly.AI: best for AI visibility tracking.
- BrightEdge AI Catalyst: best for AI search intent mapping.
1. Keyword.com: Best for AI Brand Monitoring on Major AI Search Engines
Keyword.com has a reputation as one of the go-to rank trackers for SEO agencies, in-house teams, and consultants who want reliable, up-to-date keyword ranking data. What sets it apart in 2025 is its ability to provide a 360-degree view of a brand’s visibility in AI search engines and LLM chatbots.
Keyword.com AI rank tracker shows where and how your brand appears in AI-generated responses. Think about AI Overviews, ChatGPT, Perplexity, Gemini, Deepseek Chat, Claude, and more.
This tool accurately shows you pages cited in AI responses, the answers pulled, the source URL, and a comprehensive AI search presence Share of Voice.
Don’t know what to track? Keyword.com AI rank tracker takes the burden off your shoulders. It easily finds and adds search terms to track on your site.
Sign up and monitor your search performance on all leading AI platforms.
Key Features
- Tracks AI search terms: identifies search queries that trigger AI brand mentions. You can optimise these keywords and phrases to improve your brand’s AI search visibility.
- AI search visibility tracking: tracks your brand mentions over time in AI search results, monitors position changes, and provides your AI visibility score.
- Competitive analysis – See SERP competitors that appear in AI search results alongside your brand. You can also track your competitors’ citations and sources used when citing them. This data and graph visualisation help you know why AI cites your competitors and identify gaps to strengthen your rankings.
- Citation tracking and analysis: track the pages AI search engines use when generating content that mentions your brand. This analysis lets you identify crucial factors in sourced articles that trigger brand mentions.
- Brand sentiment analysis: find data on how your brand is positively or negatively portrayed in AI search results. This data lets you track sentiment trends and identify opportunities to improve your brand perception.
- Different tracking intervals with real-time alerts: this tool provides custom alerts that notify you of any changes in rankings. You can also track your AI search visibility monthly, weekly, daily, and hourly.
- White-labeled client reporting: you can remove anything Keyword.com and add your brand identity to share results with your client. This tool also provides a shareable link to show live results with clients or team members.
Pricing
Starts from $24.50 monthly.
2. Ziptie: Best for AI Competitor Analysis
Ziptie.ai tracks AI Overviews in 12 countries, including several European markets that many competitors overlook, such as Poland, Spain, Switzerland, and Germany. With weekly or daily updates, it tracks brand visibility on ChatGPT and Perplexity answers.
This tool offers a straightforward setup and a user-friendly dashboard. It’s built for those who want to see their brand mentions in AI search results, how AI describes them, which competitors are cited, and what queries drive AI-generated visibility.
Key Features
- Competitor AI share reporting: see which competitors appear in AI responses, even if they don’t rank in traditional search results.
- AI success scoring: assigns an AI success score to queries so you know which ones need optimisation first.
- Automated query generator: features an AI assistant that suggests relevant queries based on your domain, making it easier to track new AI presence.
- Integration with GSC and core metrics: includes indexing status, Core Web Vitals, and Google Search Console data to help you connect AI placements with site performance and indexing health.
- Alerts and monitoring: notifies you when your AI rankings change.
Cons
- Can’t track mobile device AI Overviews.
- Track limited LLMs.
Pricing
- Basic – $99/month (400 AI search checks).
- Standard – $319/month (1600 AI search checks).
- Pro – $699/month (4000 AI search checks).
3. Profound: Best for Enterprise AI Rank Tracking
Profound analyses brand visibility on AI Overviews, Copilot, ChatGPT, and Perplexity. It shows where and how AI mentions your brand and provides insights on how to improve your presence. This tool also shows you websites that drive AI answers about your brand.
Profound tracks when and how often AI bots crawl your site, measures human traffic from AI-driven search, and the pages frequently referenced in AI responses. It also provides a Share of Voice graph illustrating your brand mentions compared to your competitors.
Key Features
- Answer engine insights: tracks brand presence across AI-generated answers and analyses context, citations, and share of voice.
- Conversation explorer: reveals what users ask AI tools about your brand or industry. This data helps you identify new prompt opportunities.
- Agent analytics: monitors AI crawler visits, indexing patterns, and site technical setup to optimise for AI search performance.
- Shopping visibility: tracks product placements in ChatGPT Shopping answers.
- Enterprise compliance and integrations: includes SOC 2 Type II, SSO support, daily backups, and Slack/email notifications.
Cons
- Enterprise focused
- Not cost-effective for small-to-mid businesses
- Advanced onboarding required
Pricing
Custom plans
4. SE Ranking: Best for Integrating AI Visibility with Traditional SEO
SE Ranking’s AI results tracking features are part of its AI Search Toolkit, designed to help SEO professionals monitor brand visibility across AI-generated search results. The platform tracks brand mentions, citations, and source attribution in Google AI Overviews, AI Mode, and ChatGPT (Perplexity and Gemini coming soon).
Its dashboard visualizes Share of Voice across prompts, including links and brand mentions, highlights competitors cited in the same answers, and includes historical trend data to help you spot changes in brand presence over time. You can also check answer texts to see how AI systems talk about your brand.
SE Ranking also includes a dedicated AI Overviews Tracker that shows keywords triggering AI summaries, domains being cited, and average position in AI-generated content.
Key Features
- Multi-platform AI tracking: monitors brand visibility and mentions across Google AI Overviews, AI Mode, ChatGPT, (Perplexity and Gemini on the roadmap).
- Citation and brand mention analysis: captures both linked and unlinked brand mentions, with position updates.
- AI Overviews keyword tracker: identifies which keywords trigger AI summaries, which sources are featured, where your site ranks, and where your brand stands.
- Historical trends and snapshots: visual reports that track changes in AI visibility and Share of Voice over time.
- Competitor benchmarking: compares your brand presence in AI search results with competitors on shared prompts.
Cons
- Coverage of AI platforms is still expanding.
- More useful for SEO teams already using SE Ranking’s broader platform.
Pricing
- Essential: $65.00/month (AI Data Insights unavailable for this plan).
- Pro: $119.00/month.
- Business: $259.00/month.
Annual subscriptions come with a 20% discount. A 14-day free trial is available and includes AI results tracking capabilities to try.
5. Ahrefs Brand Radar: Best for Brand Mention Tracking
Ahrefs brand radar shows your brand’s presence in AI search results and compares its visibility against your competitors. It also identifies search queries driving AI search traffic to your site.
It currently tracks AI visibility on AI Overviews, ChatGPT, and Perplexity with details ranging from brand mentions to impressions to competitive share to market share.
Ahrefs brand radar tracks AI results that mention a brand at least once. It also has a matching filter that helps you track industry topics that don’t mention or cite your brand in AI search results.
Key Features
- AI-brand mention tracking: measures the number of times LLMs reference your brand and translates that into an estimated AI visibility score.
- Competitive AI share benchmarking: compare your brand’s share of AI mentions, impressions, and reach with up to several competitors.
- Gap analysis filters: identify queries and AI responses where your competitors are mentioned, but your brand is not.
- Entity and topic insight: understand how AI tools associate your brand with certain entities, topics, or attributes.
- Multi-engine support: supports Google AI Overviews, ChatGPT, and Perplexity now with Gemini and Microsoft Copilot still in beta coverage.
Cons
- Tracks limited LLM chatbots.
- Less effective for smaller or newer brands with low web presence.
Pricing
Available to paid Ahrefs plans
6. Peec.ai: Best for Mid-Sized Businesses
Peec AI’s data visualisation format makes it unique. It provides a line and bar view of your AI search analytics compared to your competitors.
The dashboard shows your visibility score in LLMs chatbots, recent AI chats that mention your brand, the source URLs, and prompts that trigger your brand mentions. It also has an instant alert feature that notifies you during ranking fluctuations.
Peec AI tracks third-party sites with the highest impact on your AI brand mentions.
Key Features
- Multi‑model visibility tracking: measures your search visibility across major AI engines with a percentage-based visibility score per prompt.
- Source analysis: shows which web sources LLMs cite most.
- Competitor benchmarking: ranks your brand alongside competitors on the same AI prompts.
- Prompt-level analytics: lets you track specific prompts over time, identifying underperforming or high‑visibility queries.
Cons
- No direct AI crawler tracking.
- No sentiment analysis.
Pricing
- Starter: $104/month.
- Pro: $233/month.
- Enterprise: $585/month.
7. Scrunch AI: Best for AI Brand Monitoring
Scrunch AI allows you to monitor your brand’s presence, position, and sentiment in real time across leading generative AI platforms—ChatGPT, Gemini, Perplexity, Meta AI, Claude, and Google AI Overviews.
It also identifies when and how your brand is mentioned, benchmarks against competitors, shows content gaps or misinformation, and tracks AI bots.
Scrunch AI provides insights and actionable recommendations to improve AI search presence from technical analysis to page optimisation to content suggestions.
Key Features
- Multi‑engine presence, position, sentiment: see how often LLMs cite your brand, where it ranks, and the tone across numerous AI search engines.
- Competitive benchmarking: compare your brand’s AI visibility against competitors on the same prompts, and spot competitive advantages.
- Citation and source analysis: know which sources AI references.
- Persona-based insights: view how different user profiles shape AI responses about your brand.
- Bot traffic and agent monitoring: detect AI crawler traffic patterns, monitor risks from hallucinations or outdated info, and align your site accordingly.
- Optimisation recommendations: scrunch flags content gaps, outdated data, and misinformation, then suggests improvements.
Con
- The platform’s recommendations may not always apply to specific industries.
Pricing
- Starter: $300/month.
- Growth: $500/month.
- Pro: $1000/month.
8. Otterly.AI: Best for AI Visibility Tracking
Otterly.AI tracks brand presence and link citations in AI Overviews, ChatGPT, and Perplexity. It measures your brand coverage for added prompts and shows the top prompts that trigger your brand mentions.
This tool’s dashboard provides your AI presence Share of Voice percentage for tracked keywords and a brand visibility index graph comparing you and your competitors.
Otterly.AI provides an automated weekly report to see AI presence fluctuations and know where to optimise for better visibility.
Key Features
- Prompt-level tracking across AI engines: automatically monitors your keywords as AI prompts across Google AI Overviews, ChatGPT, and Perplexity so that you can compare presence and performance.
- Link citation analysis: captures every URL referenced in AI-generated responses, ranked by frequency.
- Snapshots and historical visibility charts: provides visual snapshots of AI results and weekly link-tracking graphs to monitor changes over time.
- Share of voice scoring: tracks your brand’s visibility compared to competitors in AI-generated answers.
Cons
- Limited large language model tracking.
- Doesn’t track AI crawlers.
Pricing
- Lite: $29 monthly.
- Standard: $189 monthly.
- Pro: $989 monthly.
9. BrightEdge AI Catalyst: Best for AI Search Intent Mapping
BrightEdge AI Catalyst offers a unified, enterprise-grade solution for tracking and optimising your brand’s visibility across generative AI search engines like Google AI Overviews, ChatGPT, and Perplexity.
This tool provides prompt suggestions and their intent based on the site knowledge and search patterns. Its intuitive dashboard clearly shows your AI search presence and sentiments across LLMs. You get to see your brand mentions, citations, and prompts that trigger them.
Brighedge also shows ChatGPT summaries that feature your brand alongside a Share of Voice graph that compares competitors’ mentions, citations, and sentiments with yours.
Key Features
- Cross-engine visibility dashboard: track your brand’s presence and sentiment across Google AI Overviews, ChatGPT, and Perplexity from a single dashboard.
- BrightEdge copilot prompt research: generates AI prompt suggestions based on your site data, search patterns, and historical queries.
- Persona and intent mapping: audience intelligence tools that show how users interact with AI search engines during decision-making.
Cons
- Tracks limited LLMs
- Pricing details are not publicly disclosed
Pricing
- Contact BrightEdge for a custom quote
How Keyword.com AI Rank Tracker Stands Out
You need a rank tracker that monitors all major generative AI search engines. Painfully, many AI SEO tools don’t track brand presence on LLMs like Claude, Mistral, and DeepSeek Chat.
Keyword.com AI rank tracker accurately monitors brand presence on these AI platforms without added charges.
The tool tracks your brand mentions on all AI search engines, identifies prompts that trigger your brand mentions, compares your visibility with competitors that appear alongside your brand in AI search results, and more.
Most importantly, Keyword.com AI rank tracker is one of the cheapest LLM rank trackers available.
Sign up now to see sources that influence your brand mentions in AI search results.