As a content marketer, you’re always racing against the clock to deliver exceptional results. Clients expect high-quality content and innovative solutions to boost their digital presence. To meet these demands, you need tools that streamline your processes and enhance your offerings.
That’s where white label software comes in. It lets you provide advanced, customized solutions under your brand without the hefty development costs. These pre-built solutions can be rebranded and tailored to fit your needs, helping you expand your service portfolio with SEO analytics, content automation, and detailed reporting, among other solutions.
But which tool is the best fit for you? Keyword.com is our top choice, but there are lots more you can use depending on your marketing needs. Keep reading to discover the best white label tools for content marketers in 2024.
What is White Label Software?
White label software refers to a product or service created by one company but rebranded and sold by another. Think of it as unbranded software that you lease or rent, allowing you to offer high-quality solutions under your brand.
In content marketing, this means maintaining a consistent look and feel across your efforts without the hassle and expense of developing the software yourself.
At a Glance: Best White Label Software for Content Marketing
Here’s a quick look at the tools we will cover in this article.
| Best For | Top Features | Pricing | |
| Keyword.com | Accurate keyword tracking |
|
From $3 per month |
| Sendible | Social media management |
|
From $29 per month |
| Seobility | All-in-one SEO management |
|
From $50 per month |
| DashThis | White-label reporting and customized dashboards |
|
From $49 per month |
| ActiveCampaign | White label email marketing |
|
From $8 per month |
| Juicer.io | Social media aggregation |
|
From $25 per month |
| ClickUp | Project management |
|
From $7 per user (per month) |
1. Keyword.com: For Accurate Keyword Rank Tracking
If SEO is part of your content marketing efforts, then you need a way to track SEO your execution and strategy to know what’s working and what needs improvement. That’s where Keyword.com comes in.
With Keyword.com, you can accurately monitor how your website ranks for important keywords across different devices and locations. It provides real-time data on where specific keywords rank in the SERPs, providing insights for improving your SEO strategies.
Beyond rank tracking, Keyword.com also offers white-label reporting software for creating customizable SEO dashboards. You can automatically pull all your ranking data into these reports, add your logo and colors to match your branding, and share the report with clients or stakeholders in a few clicks.
Top Features
- SEO charts for tracking estimated traffic, SERP feature performance, and keyword visibility.
- Rank tracker API
- Third-party integrations with DashThis, Google Search Console, Analytics, and more
- Mobile and local keyword rank tracking
- Live SERP reports
- Daily, weekly, and bi-hourly ranking updates.
Pricing
Keyword.com’s pricing starts at $3 per month for 50 keywords. You can try it for free for 14 days. If you don’t want to upgrade, you can keep using our rank tracker on the free plan.
2. Sendible: For Social Media Management
Sendible enables efficient social media management. You can schedule social posts for Facebook, Twitter, Instagram, LinkedIn, and more — all from one centralized dashboard.
You can also monitor social media mentions to track what people are saying about your brand, allowing you to respond quickly to customer inquiries and feedback. When it’s time to share campaign results, Sendible’s white-label features let you customize dashboards and social media reports with your logo and brand colors.
Key Features
- Comprehensive social media management
- Custom dashboards and reports
- Post scheduling and analytics
Pricing
Starts from $29 per month. It also offers a 14-day free trial.
3. Seobility: For All-in-One SEO Management
Seobility is an all-in-one SEO tool designed to help businesses and website owners improve their website’s search engine optimization. It offers a range of features for analyzing and enhancing on-page and off-page SEO factors. It’s a useful tool for businesses that want to monitor and enhance their SEO performance with a comprehensive, user-friendly platform.
Top Features
- Google rank tracker with daily updates
- Backlink checker
- Site audit tool
- White-label SEO reports (in PDF and CSV formats)
Pricing
- Basic: Free
- Premium: $50 per month
- Agency: $200 per month
4. DashThis: For White-Label Reporting and Customized Dashboards
DashThis is an automated reporting tool that allows businesses and marketers to create custom dashboards by integrating data from various digital marketing platforms.
It simplifies tracking and analyzing performance metrics across multiple channels by consolidating them into one visually appealing and easy-to-read dashboard. Imagine having everything in one place to generate a range of automated reports — social media reports, PPC reports, SEO reports, or e-commerce reports — for each of your clients or teams.
DashThis is ideal for marketers, agencies, and businesses looking for a centralized tool to manage and present performance data from multiple sources.
Key Features
- Multi-platform integration with Google Analytics, SEO tools, social media platforms, and more.
- Pre-built reporting templates
- Collaboration and sharing
Pricing
DashThis has four pricing plans:
- Individual: $49 per month
- Professional: $149 per month
- Business: $289 per month
- Standard: $449 per month
It also offers a 15-day free trial across all plans.
5. ActiveCampaign: For White Label Email Marketing
ActiveCampaign allows you to create, schedule, and send targeted email campaigns to their subscriber lists, with built-in analytics to track performance — all while keeping your brand front and center. You can segment your audience based on behavior, location, or other attributes and personalize campaigns to ensure more relevant messaging.
ActiveCampaign lets you customize everything — from the domain and logos to the HTML/CSS of the software’s interface. By removing all ActiveCampaign branding and adding your own, the platform looks and feels like it’s built just for you. This personalized experience not only impresses your clients but also boosts their satisfaction and loyalty.
Key Features
- Advanced email automation
- Dynamic content capabilities
- Customizable templates
- In-depth analytics
Pricing
Starts from $8 per month. It offers a 14-day free trial.
6. Juicer.io: For Social Media Aggregation
Juicer.io is a social media aggregator tool that allows businesses, brands, or individuals to combine all of their social media posts into a single, curated feed. It pulls content from various social media platforms such as Instagram, Facebook, Twitter (X), TikTok, and many more, and displays the posts in a unified, visually appealing format on a website or other digital platforms.
You can customize your Juicer feed as you like to match your website branding and colors. You can also view your feed analytics to track social performance and how your audience is engaging with your content.
Key Features
- Embedded social media feeds for LinkedIn, Instagram, Twitter and other platforms
- In-depth analytics
- Social media aggregator APIs for WordPress, Wix and Shopify
Pricing
Juicer has a free plan and three paid plans. It also offers a seven-day free trial.
- Starter: $25 per month
- Pro: $99 per month
- Enterprise: $199 per month
7. ClickUp: For Project Management
For content marketers working with multiple clients, ClickUp is a lifesaver. It allows you to manage tasks, share documents, track time, and set goals all in one place.
Designed to streamline workflows and boost productivity, ClickUp enhances team communication, no matter the team size. The automation builder helps you reduce errors and save time, while collaboration features like the document editor and Chat view mean you can say goodbye to juggling multiple apps.
For a more branded experience, ClickUp’s white label feature lets you customize logos, colors, and URLs for every client workspace. This ensures a seamless experience for everyone involved.
Key Features
- Customizable, branded interface
- Comprehensive task and project management
- Time tracking and goal setting
- Document sharing and collaboration
Pricing
While Clickup doesn’t offer a free trial, it has a free plan. Its paid plans start at $7 per user (per month).
Which White Label Software Should You Choose?
The best white label software depends on your needs. If you’re looking for a white label marketing tool for social media management, Sendible and others like it might be worth exploring.
However, if you want to improve your SEO efforts and need a white-label tool that offers accurate rank tracking, competitor monitoring, and customized keyword dashboards, Keyword.com is the best choice. You can start for free and upgrade per your SERP monitoring needs.
Start tracking your keywords for free.
White Label SEO Software FAQs
Find answers to common questions about white label tools for content marketers.
1. What is the best White Label SEO Software?
Keyword.com is the best white label SEO software. It provides real-time data and insightful reports essential for optimizing your content strategy. With white label options, you can brand these reports with your logo, making it easier to present your findings professionally.
2. How Can White Label Software Enhance My Content Marketing Strategy?
White label software lets you brand and customize tools and reports for your clients. This has a twofold effect: first, it saves precious time and resources, and second, it helps maintain a consistent brand image. Ultimately, this enhances your professional service, leading to better business outcomes.
3. What Are the Benefits of Keyword Tracking for Content Marketers?
Keyword tracking helps you monitor your SEO performance. It shows you how your content ranks for target keywords and helps you spot trends and opportunities, thereby guiding your data-driven decisions.
4. How Do Customizable Reports Help in Content Marketing?
Customizable reports let you present data that aligns with your brand identity, enhancing your credibility and maintaining a professional look. These reports highlight the most relevant metrics and insights for your clients, making it easier to communicate the value of your services.