If you’ve noticed your client’s URL appearing in Google’s AI Overviews, you’re not alone. These AI-generated answers now show up for nearly 47% of organic search queries, changing how users engage with search results and potentially diverting clicks away from traditional organic rankings.
But simply spotting AI Overviews here and there isn’t enough. You need a structured approach to track their presence, measure their impact, and adapt your SEO strategy accordingly. Without this, there’s no way to know if they are boosting visibility, taking traffic away, or if competitors are appearing more often in AI search results.
This article will show you how to monitor and track AI Overviews using Keyword.com’s accurate AI rank tracker.
What are AI Overviews?
AI Overviews are Google’s AI-generated summaries that appear at the top of search results. They provide users with quick answers pulled from multiple sources. Originally rolled out in the US in May 2023, they are now present in many other countries.
Instead of relying solely on traditional organic rankings, Google’s AI synthesizes information from across the web to generate a response — often reducing the need for users to click through to actual websites.
According to Google’s documentation, “AI Overviews offer a preview of a topic or query based on a variety of sources, including web sources.” This means that AI Overviews synthesizes information from multiple sources to provide a concise, comprehensive answer to queries, including citations to original sources.
AI Overviews do not replace the traditional organic search result links, but instead appear above them.
These overviews are part of Google’s push toward AI-powered search experiences, similar to featured snippets but more expansive and conversational. They can boost visibility if your content is cited, but they also pose a risk by keeping users on Google rather than driving traffic to your site. That’s why tracking when and how your URLs appear in AI Overviews is crucial for adjusting your SEO strategy.
Do AI Overviews appear for all searches?
No, AI Overviews do not appear for all searches. Their appearance can vary widely from one search to the next, and the latest data seems to suggest that AI Overviews appear for 47% of Google Searches.
Research indicates AI Overviews appear more frequently for longer queries (five words or more), specific industry-related searches and informational queries.
As Google continues to roll out AI Overviews, its presence in search results is expected to increase. The range of topics and query types covered will likely expand, and the accuracy of responses should improve as the AI model is refined.
Why You Should Care About Tracking AI Overviews
Without reliable AI tracking, you’re left guessing how AI Overviews are affecting rankings, traffic, and overall search performance.
Here are more reasons to monitor how and when your URLs are featured in Google’s AI search results.
- AI Overviews are taking over search results: AI Overviews now appear for nearly half of all search queries, pushing organic results lower. If you’re not tracking them, you have no idea how much visibility your clients are gaining—or losing.
- They can steal clicks from organic rankings: AI Overviews appear at the top of search results — pushing top-ranking articles further down. Even if your client ranks #1, an AI Overview could provide users with an instant answer, reducing the need to click through to their website. Tracking AI Overviews helps you measure their impact on traffic and adjust your strategy accordingly.
- Your competitors are getting featured, too: AI Overviews pull from multiple sources, meaning your competitors’ content might appear instead of yours. Monitoring which URLs get cited helps you identify opportunities to optimize and regain lost visibility.
- SEO strategies need to adapt: Optimizing for AI Overviews requires a different approach from traditional SEO. Tracking AI search results helps you understand what type of content gets featured and how to tailor your strategy to increase your chances of inclusion.
- Clients will ask about it: AI Overviews are changing how search works, and clients will want answers. Tracking them gives you the data to show their impact, explain fluctuations in rankings or traffic, and make informed recommendations. Instead of reacting, you’ll be ahead of the game.
- Tracking AI Overviews helps you boost clicks: By understanding which keywords trigger AI Overviews, you can target specific keywords that do not trigger these summaries. This strategy can potentially increase clicks to your website, as AI Overviews often lead to more zero-click searches where users find all the information they need directly in the overview without visiting any websites.
There are multiple tools that you can use to track AI Overviews, including Keyword.com, Ahrefs, Semrush SE Ranking, Advanced Web Ranking and Ziptie.
How to Track Google AI Overviews Using Keyword.com
Keyword.com is a Google rank tracker that can track both the appearance and performance of AI Overviews for your keywords. Here’s how to use this tool to see which of your keywords trigger AI search results.
Step 1: Sign up for a Keyword.com account. You get a 14-day free trial of all our rank tracker features.
Step 2: Log into your dashboard, create a new project, and add the keywords you want to track AI Overviews for.
Step 3: After a few minutes, your dashboard will be automatically updated with your latest keyword ranking data and SERP features — including AI Overviews. Keywords triggering AI results will have a green, robot-like icon beside them.
Step 4: You can see which of your pages are cited in AI Overviews by hovering over the AI Overview icon. This reveals the exact URL and the specific content Google pulled for the summary.
Keyword.com also offers a SERP Feature Performance report that tracks how often AI Overviews appear for your keywords and how frequently your content is included. This report helps you:
- Monitor AI Overview trends over time
- Measure your content’s visibility in AI-generated summaries
- Compare AI Overviews to other SERP features
- Identify opportunities to improve your content’s presence in AI Overviews
This data helps you adjust your SEO strategy and increases the chances of your client’s websites being featured in AI search results.
Track Your Website’s AI Overview Rankings Accurately with Keyword.com
Keyword.com is the easiest way for SEO agencies to track how your clients’ websites feature in AI Overviews. Our tool shows which keywords trigger AI search results and how often your client’s URL appears — giving you the data to refine strategies, boost visibility, and demonstrate the ROI of your SEO efforts.
Try our AI Overview tracker for free.
AI Overview Tracking FAQs
Got more questions about tracking AI Overviews for your clients? We’ve answered them below.
1. Can I track AI Overviews with Google Search Console?
No. Google Search Console doesn’t report on AI Overviews. This means you cannot see which of your websites appear in or which keywords trigger AI search results. For this, you need an AI Overview tracker like Keyword.com.
2. Which Tools Can I Use for Tracking AI Overviews?
There are multiple tools that you can use to track AI Overviews, including Keyword.com, Semrush, Ahrefs, SE Ranking, Advanced Web Ranking, and Ziptie. However, dedicated AI rank trackers like Keyword.com provide more accurate and comprehensive data on AI-generated content in search results than all-in-one tools.
3. How Do I Rank for AI Overviews?
To increase your chances of being featured in AI Overviews:
- Create clear, well-structured content: Use concise answers, bullet points, and structured data.
- Target informational queries: Optimize for “how,” “what,” and “why” searches.
- Establish authority: Build high-quality backlinks and follow E-E-A-T best practices.
- Track AI Overview appearances: Use Keyword.com to monitor when and how your content is cited.
- Optimize for featured snippets: Provide direct answers and use schema markup