SE Ranking is a well-known tool that SEO agencies use for its diverse features and support in day-to-day SEO tasks. However, due to its diverse features, you might want something more localized to your use case. For example, if you’ve been using SE Ranking as a SERP keyword tracker, you may be looking for cheaper alternatives with geo-targeted SERP results and local organic rankings.
We’ve narrowed down the five best keyword rank tracker alternatives—with pricing and features, to help you make an informed choice.
1. Keyword.com
The best local rank tracker for agencies.
Keyword.com is the most accurate keyword rank tracker on the market. SEO agencies, in-house teams, and enterprises favor it for its affordability and one-click reporting.
Track Google rankings daily, weekly, or even bi-hourly on both mobile and desktop. For local SEO, Keyword.com lets you monitor local rankings down to the zip code—no VPN needed.
It also integrates with Google Analytics, Search Console, and Looker Studio for better reporting. Plus, its SEO Share of Voice feature helps you see how much of the SERP you or your clients own compared to local-based competitors.
Keyword.com also has excellent technical support to help with general and technical queries. This is what a happy user recently shared:
“Keyword.com is decently priced and value driven for my money. The Technical Support is AMAZING! And the fact that there is an Onboarding feature to get you up and running quickly is amazing!”
Top features
- Powerful API access: sync ranking data and other SEO metrics with your existing SEO tools into your Keyword.com dashboard via its API.
- On-demand updates: get regular ranking updates for important keywords so you’re always up to date on your keyword rankings.
- Automated reports: save time with automated, shareable dashboards and reports to easily inform clients about their SEO performance.
- Verified rankings: build trust with clients using third-party verified keyword rankings for accurate, reliable data.
Pricing
Keyword.com has a free forever plan that allows you to track up to 10 keywords. The Business plan starts at $3 per month and increases with the number of keywords you want to track.
You can access a customizable Enterprise plan if you have a larger team that needs a tailored rank-tracking package.
Check out the pricing page for more details on the plans and features.
2. Serpstat
An SEO and PPC platform with a variety of tools.
Users pick Serpstat for its suite of tools that help speed up somewhat mundane SEO tasks. These features include keyword research, competitor analysis, rank tracking, and site auditing.
You can use this tool to monitor website rankings on mobile and desktop devices. It also allows you to schedule automatic site audits to spot technical issues and analyze competitors’ actions to find keyword opportunities.
However, while some users enjoy Serpstat’s variety of features, others feel its tools are not as advanced as those from other platforms. Specifically, the keyword database and reporting options are limited. This is what one G2 user recently shared:
“While Serpstat provides reporting features, the customization options for reports are limited. If you require highly customized reports with specific metrics or visualizations, you may find the available options restrictive.”
Top features
- Keyword research: access keywords from different countries with metrics like search volume and cost per click.
- Competitor analysis: identify real search competitors and analyze their SEO metrics to discover hidden keyword opportunities.
- Site audit: perform comprehensive audits to find and prioritize technical issues, helping to improve website optimization.
Pricing
Serpstat offers the following pricing plans:
- Individual: $50 per month
- Team: $100 per month.
- Agency: $410 per month.
Each plan’s features and usage limits vary, catering to different business sizes and needs. Annual subscriptions offer a 16% discount.
For a more detailed assessment of Serpstat, check out this review.
3. Semrush
A comprehensive digital marketing suite for marketing teams.
Semrush has many tools to improve and measure your marketing efforts. From SEO and PPC to social media and content marketing, Semrush provides solutions to optimize your entire digital strategy.
Users can research keywords, analyze competitors, track rankings, and perform site audits to identify technical issues. The platform also offers tools for content creation and distribution, social media management and analytics.
Semrush effectively supports marketing teams with its extensive features, but the platform may feel overwhelming and costly for beginners and smaller businesses. Not to mention, if you’re just after a particular feature, like an in-depth local keyword rank tracker, this is not the best solution for you.
Top features
- SEO toolkit: provides keyword research, on-page SEO analysis, and backlink tracking to improve search engine rankings.
- Advertising toolkit: assists in planning and managing PPC campaigns, offering insights into competitors’ ad strategies.
- Social media toolkit: allows scheduling and analyzing social media posts across multiple platforms.
Pricing
SEMrush offers several pricing plans:
- Pro: Starts at $139.95 per month.
- Guru: $249.95 per month.
- Business: $449.95 per month.
Each plan offers a 7-day free trial, and you can save 17% when subscribing annually.
4. Mangools
An SEO toolkit made up of five apps for beginners and small businesses.
Mangools offers five SEO tools to help small businesses and beginners optimize their websites for search engines. These tools are for keyword research, rank tracking, backlink analysis, SEO metrics, and SERP analysis.
While most users enjoy its affordability and smart tools, it does lack many of the features its biggest competitors have. Their dashboard is also not personalized and there’s no way to see how various clients are doing in one snapshot, which can be frustrating for SEO agencies.
Top features
- KWFinder: helps identify long-tail keywords with low SEO difficulty.
- SERPChecker: analyzes SERPs to assess competition and potential ranking opportunities.
- LinkMiner: provides backlink analysis to evaluate link-building strategies.
Pricing
Mangools offers three pricing plans:
- Basic: $49 per month.
- Premium: $69 per month.
- Agency: $129 per month.
You can create a limited free account, and if you subscribe to an annual plan, you pay 35% less.
5. Ahrefs
A powerful SEO toolset for growing search traffic and monitoring competitors.
Ahrefs is a well-known SEO software used by SEO agencies and enterprises. It’s most popular for its in-depth backlink analysis and domain explorer, which help analyze competitors’ websites.
You can also conduct site audits to identify and fix technical SEO issues. Many SEO professionals also favor Ahrefs for its extensive database and powerful web crawler.
While most users are happy with this tool’s comprehensive functionalities, many find that its keyword ranking data is often inaccurate, and the cost is very unpredictable. Should you find the benefit in using the tool for various other purposes, we recommend using Ahrefs along with a powerful keyword rank tracking tool.
Related: Keyword.com: The Best Ahrefs Rank Tracker Alternative With Predictable Pricing
Top features
- Site Explorer: provides a detailed analysis of competitors’ websites, including their top organic keywords and backlinks.
- Keywords Explorer: offers in-depth keyword research with data on search volume, keyword difficulty, and click-through rates.
- Site Audit: identifies SEO issues on your website and provides recommendations for improvement.
Pricing
Ahrefs offers four pricing plans:
- Lite: $129 per month, suitable for freelancers and small businesses.
- Standard: $249 per month, ideal for growing businesses.
- Advanced: $449 per month, designed for larger teams and businesses.
- Enterprise: $1499 per month, with an annual commitment required.
Ahrefs does not offer a free trial, but if you own a website, you can get free limited access to Site Explorer and Site Audit. You can also save 17% when subscribing to an annual plan.
What To Look for When Choosing SE Ranking Alternatives
There are so many keyword rank tracker alternatives available that it can be challenging to choose the right one. Here are a few things you can consider to provide the best value to your SEO clients.
1. Accuracy
The cornerstone of any reliable rank tracker is its ability to provide precise keyword position data. Accurate insights enable you to make informed decisions and adjust strategies effectively.
For example, Keyword.com achieved 96.86% accuracy in rank tracking, outperforming other tools tested by nearly 20%. Read the full research report here.
2. Features
Find a tool that meets your agency’s specific needs:
- Local SEO tracking: for clients targeting specific regions, ensure the tool offers precise geo-tracking capabilities.
- Integration capabilities: integration with other SEO tools or analytics platforms can give you a holistic view of performance.
3. Pricing
While budget considerations are important, balance cost against the value and features offered.
Keyword.com: the Best Local Rank Tracker for Agencies
Keyword.com is the top choice because of its accurate keyword monitoring, white-label reports, and advanced local tracking capabilities. It can easily be used with other SEO tools and is the best contender for agencies seeking alternatives to SE Ranking.
Avoid committing to costly long-term contracts before seeing results. Track your keywords starting at just $3 with Keyword.com today.