How to Track Brand Mentions in Perplexity AI - Boost Visibility in AI Search

Google doesn’t own brand discovery anymore.

AI search engines like Perplexity are becoming new entry points for your audience. If your brand isn’t showing up there, you’re missing critical visibility.

To fix that, start by tracking your brand mentions in Perplexity using an AI rank tracker. Then use the data to adjust your SEO strategy and increase how often you’re cited.

In this article, we’ll show you how to track your mentions and rankings in Perplexity AI search using Keyword.com’s AI Visibility Tracker.

What is Perplexity AI?

Perplexity is a search chatbot that uses artificial intelligence (AI) to deliver accurate, relevant, and contextual answers to user queries in real-time.

Unlike traditional search engines that give you a list of links, Perplexity synthesizes information from multiple web sources to provide a direct answer. It also cites its sources so that you can verify where the information came from.

Feature-wise, it offers:

Conversational Search: Perplexity allows users to ask questions in natural language and receive detailed responses, complete with citations from reputable sources.
Model Flexibility: users can choose between various AI models, including OpenAI’s GPT-3.5 and GPT-4 and Anthropic’s Claude, to tailor responses to their preferences.
Perplexity Pages: users can transform search results into interactive, Wikipedia-like articles that can be customized and shared, facilitating in-depth research and collaboration.
Mobile and Browser Integration: Perplexity offers a mobile app for iOS and Android devices and a Chrome extension, ensuring accessibility across various platforms.

How Does Perplexity AI Work?

Getting a response from Perplexity only takes a few seconds. But so much happens in the background within that time frame.

When you ask Perplexity a question, it:

Analyzes the Query: Perplexity relies on a large language model (like GPT-4 or Claude) to interpret the meaning and intent behind your query, even if it’s vague or complex.
Runs a Real-Time Search: Perplexity searches the live web automatically, unlike ChatGPT and similar static-by-default models. It retrieves the latest information from trusted sources rather than relying only on pre-trained data.
Filters and Prioritizes Results: it scans multiple sources, filters out low-quality content, and focuses on accurate, relevant information.
Generates a Response: using the retrieved data, it writes a clear, conversational answer tailored to your question.
Provides Citations: every claim is backed by links to the original sources so that you can check the facts yourself.

Want to learn more about how Perplexity handles search queries? This video breaks it down.

The Latest Perplexity AI Stats for 2025

Perplexity AI is growing fast. Here’s the latest data:

In March 2025, Perplexity AI recorded 159.7 million visits, marking a 204.77% increase from March 2024 (source).
Perplexity AI search platform handles over 400 million search queries monthly (source).
Perplexity AI has approximately 15 million active users each month (source).
Users spend an average of 23 minutes and 10 seconds per session on Perplexity AI (source).
As of mid-2025, Perplexity AI holds approximately 6.1% of the generative AI chatbot market share (source).

Why Monitor Your Brand Mentions in Perplexity AI Search Results?

Perplexity AI serves 15M+ monthly users and often cites just one or two sources per answer. If your brand isn’t mentioned, you’re missing visibility in a growing share of search. Monitoring these mentions helps you stay competitive and spot content gaps early.

1. It’s Where People Are Searching

More people are turning to Perplexity AI as their first stop for research, product discovery, and decision-making.

If your brand isn’t mentioned in responses to relevant queries, you’re missing out on organic visibility at a critical entry point. You may have great SEO rankings, but if AI search engines like Perplexity aren’t referencing your content, your potential customers may never find you.

2. Search is Shifting to AI

This tracks closely with our earlier point.

Perplexity is part of a broader shift toward AI-first search, where answers are generated directly instead of being pulled from a ranked list of websites. Google is rolling out AI Overviews and AI Mode. ChatGPT and other LLMs are doing the same.

This means traditional SEO signals like backlinks or technical optimization are no longer enough. To stay visible, you need to track whether your brand is cited in these AI-generated responses, which depend more on semantic relevance, authority, and content quality than exact-match keywords or legacy ranking factors.

3. Understand Traffic Drops

Monitoring your brand’s presence in Perplexity lets you pinpoint whether traffic losses are due to AI cannibalization, allowing you to adjust your content strategy or measurement approach accordingly.

AI search engines often answer user questions without requiring a click. If Perplexity summarizes your content but doesn’t send visitors to your site — or worse, cites a competitor instead — you’ll likely see a drop in organic traffic. Without tracking your brand in Perplexity answers, you won’t know if it is the reason you’re losing traffic or clicks.

4. Diversify Your Traffic Sources

Google is sending less traffic to websites — a SparkToro research found that about 59% of Google Searches don’t result in a click. With AI Overviews and AI mode providing detailed answers right in the SERPs, that number will only increase in the near future.

That’s why smart publishers track and optimize their websites for AI search engines like Perplexity. If your content gets surfaced in Perplexity answers, you can get drive traffic from that channel instead of relying 100% on Google.

5. Outrank the Competition in AI Results

AI-generated answers typically cite only a few sources, sometimes just one. That means even small visibility gaps can translate to significant competitive losses. If your competitors are being referenced for key industry topics and you’re not, they’re gaining trust, authority, and potential leads at your expense.

Tracking Perplexity results allows you to identify which queries your competitors are dominating, and optimize your content to improve your authority on those topics.

How to Track Your Brand Mentions in Perplexity Results

Keyword.com, Peec.ai, Advanced Web Ranking, and other AI rank trackers can help you monitor your brand mentions in Perplexity search results.

Here’s a step-by-step guide to set up Perplexity tracking in Keyword.com.

Step 1: sign up for Keyword.com’s AI Visibility Tracker.

Step 2: add your website to the AI tracker. Then head to the “Search Terms” tab to add the keywords or brand topics you want to track in Perplexity. If you’re unsure which terms to track, click “Find Term,” and our tool will provide you with relevant keywords.

Step 3: Choose the Perplexity model you want to track. Keyword.com supports four models: Perplexity Sonar, Sonar-Pro, Sonar-Reasoning, and Sonar-Reasoning Pro.

Step 4: set your tracking interval — that is, how often you want to track your brand terms. You can choose hourly, daily, weekly, or monthly AI brand monitoring. Then click “Save.”

Once this is all set, you should see a personalized AI brand monitoring dashboard that looks like this.

Here, you’ll find a detailed breakdown of your visibility for each tracked term, including your AI visibility score, sentiment score, and average Perplexity ranking over time.

Step 5: click on “View Results” to get more granular data about your brand’s performance in Perplexity AI, including:

Your ranking history for tracking AI visibility changes over time.
Mention brand analysis to help you monitor your competitors’ visibility for important search terms.
Citation data that shows the exact website(s) Perplexity is retrieving information from for its answers.

How to Increase Your Brand Mentions in Perplexity Answers

Tracking your brand in Perplexity is only the first step. The real value comes from using that data to evolve your search strategy and increase how often your brand is cited.

Apply these answer engine optimization (AEO) tactics to make Perplexity reference your content more often:

1. Audit Where You’re Missing

Use your tracking data to identify keywords, topics, or question types where Perplexity answers your audience’s queries, but doesn’t mention your brand. These are gaps in your topical authority.

For example, if you offer SEO audits, but Perplexity cites competitors for “how to run a technical SEO audit,” you’ve found a content gap.

Look at queries where your competitors are mentioned, but you’re not.
Categorize those queries by topic, intent (informational, commercial), and customer journey stage.
Identify patterns: Are you missing in early-stage research queries? Technical questions? Product comparisons?

Prioritize these types of content in your SEO strategy for better topic coverage.

2. Answer Specific Questions with Your Content

Perplexity favors content that directly answers questions in a clear, structured way. Long, unfocused blog posts are less likely to be quoted than concise, well-organized content that matches how people ask questions.

Make it easy for Perplexity AI to parse your content and lift a direct quote that fully answers the user’s question.

Use headings that mirror how people ask questions (e.g., “How does local SEO work?”). Include “What is…”, “How to…”, and “Why does…” subheadings to answer common questions quickly.
Write lead paragraphs that summarize the answer clearly.
Use schema markup (like FAQ or HowTo) to increase parseability.
Add bullet points, bolded takeaways, and concise summaries.

3. Build Topical Authority, Not Just Keyword Coverage

Perplexity pulls answers from sources that are seen as authoritative across an entire topic, not just one article. That means publishing one solid blog post isn’t enough. You need depth and consistency around the core themes and topics in your industry.

The more consistently you show expertise across related queries, the more likely Perplexity’s model will consider you a reliable source and cite you accordingly.

Create content clusters: Publish multiple articles around related subtopics and interlink them.
Cover both beginner and advanced angles of your field.
Regularly update and expand cornerstone pieces.
Prioritize clarity, structure, and educational value over SEO keyword stuffing.

4. Improve Your Site’s Trust and Quality Signals

Perplexity’s ability to choose sources is influenced by what it deems trustworthy: clean structure, source transparency, update frequency, and technical site quality all matter.

To increase your chances of ranking in Perplexity AI, add trust signals to your content and website:

Add clear bylines with author bios (especially if they have subject-matter expertise).
Use HTTPS and a fast, mobile-optimized layout.
Display the article’s publish and update dates to signal content freshness.
Include links to supporting research or industry sources.

Also, invest in building your brand’s credibility through backlinks, mentions, and social shares. High-quality backlinks and engagement signals act as indirect trust indicators, making your content more likely to be cited in AI-generated answers.

5. Monitor and Analyze Competitor Mentions

If a competitor keeps getting cited in your space, it’s not by luck. They’re doing something structurally right with how they create content, how they promote it, or how often they publish.

Use Keyword.com’s AI brand monitoring tool to see how your competitors rank for relevant keywords and which of their web pages Perplexity is pulling content from. Study their content formatting, tone, authority signals, and link profiles. Then reverse-engineer why their content is AI-friendly, and find angles to outdo them by going deeper, simplifying better, or offering fresher data.

Track Your Perplexity Rankings with Keyword.com

Keyword.com’s AI Visibility Tracker is the most accurate way to monitor your brand mentions in Perplexity AI results. Beyond showing you where you rank, our AI brand monitoring tool provides granular insights like citations, ranking history, and competitor tracking, giving you a holistic view of your AI search performance.

Perplexity AI Tracking FAQs

Got more questions about tracking your brand mentions in Perplexity AI? You’ll find some helpful answers below.

1. How Do I Get My Brand into Perplexity and LLM Answers?

To get your brand mentioned in answers from Perplexity or other LLMs like ChatGPT, focus on creating content that AI models can easily find, trust, and cite.

Create content that directly answers common questions in your space.
Use clear, natural language and structured headings.
Build topical authority with in-depth content clusters.
Earn backlinks and mentions to signal trust.
Keep content fresh and updated. LLMs choose sources that are relevant, easy to parse, and widely trusted, not just top-ranked in Google.

2. Which Tool Can I Use to Monitor If Perplexity Mentions My Brand?

You can use Keyword.com’s AI Visibility Tracker to monitor if and how your brand is mentioned in Perplexity AI answers. Our AI brand monitoring tool shows you:

Where your brand appears in AI-generated results
Which keywords trigger those mentions
How your brand is framed (positively, negatively, or neutrally)
What sources are being cited instead of you

3. How Do You Track Brand Visibility in AI Search?

Use AI rank trackers like Keyword.com, ZipTie, and Peec.ai to track your brand visibility in AI search. Keyword.com, for example, lets you monitor AI search rankings across Perplexity, ChatGPT, Google AI Overviews, Gemini, and so much more.

4. What Triggers a Brand Mention in Perplexity?

Perplexity pulls from real-time web data. Your brand is more likely to be mentioned if:

Your site is well-optimized and indexed.
You’re cited in third-party sources.
You publish authoritative, question-driven content.
Your pages load quickly, use HTTPS, and have proper metadata (e.g., publish date, author).

5. Can I Track Perplexity Rankings in Google Search Console?

No. Google Search Console only tracks impressions, clicks, and rankings in Google’s own search results. It does not monitor AI search platforms like Perplexity.

Perplexity runs its independent real-time search engine and does not pass data to Google Search Console. Even if your content is cited in a Perplexity answer, it won’t appear in your GSC reports.

To track Perplexity-specific visibility — like which keywords trigger your brand, what content is being cited, and how you’re positioned compared to competitors — you’ll need a dedicated AI visibility tool, such as Keyword.com’s AI Visibility Tracker.

How to Track Your Brand Mentions in Perplexity AI Results