There are several factors to consider for a well-detailed SEO Share of Voice (SoV) metrics. In this article, we discuss SEO SoV, how to calculate it, and why SEO consultants should use it as a KPI.
If you want to build a successful business online, irrespective of the field, you need to rank on the first page. Here are five practical ways to move from the second to the first page on SERPs.
Over the years, there has been a lot of speculation about the good or bad influence affiliate links can have on SEO and Google rankings. In this article, we will explain how affiliate links and SEO can either help or hurt one another, the balance between affiliate-based sites and SEO, Google’s affiliate link guidelines, and how to build affiliate links for SEs.
With SEO, any advantage you could have over your competitors makes a difference. So while Google’s coveted number one position on search queries isn’t a guarantee, you’d want to be as close to it as possible. Or at the very least, you want to be on the first page of Google search results.
As SEOs, your priority is to rank your website (or your client’s website) on top of organic search for its target keywords. But to get there, you need to know how your website is currently performing. This is where the SEO site audit process comes in.
As you learn the ropes of affiliate marketing, you will soon find out that not all affiliate programs are built the same way. Some have higher commission rates, abundant promotional materials you can use on your marketing campaigns, and more.
Whether you are establishing canonical pages, changing URL of a page on your website or migrating your website from one domain to another, using 301 redirects allows visitors a smooth user experience while retaining their respective SEO value.
If you have pages on your website that Google indexed but can’t crawl, you will receive an “Indexed, Though Blocked by Robots.txt” message on your Google Search Console (GSC). While Google can view these pages, it won’t show them as part of search engine results pages for their target keywords.
