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How to Acquire and Retain Your First 50 Customers

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Many SEO pros think about starting their own agency. But, few make it past the hardest part: getting your first clients.

And it’s understandable. Pricing, pitching, and building a client pipeline? That stuff is hard. 

That’s why, in Episode 2 of the Agency Growth Series, we’re bringing in Liam Quirk of Quirky Digital to share his proven lead gen playbook for winning and retaining SEO clients sustainably. 

What You’ll Learn:

The easiest way to get your first clients (Hint: It’s all about personal branding) 

When to transition from founder-led lead generation to employee-first client acquisition 

The one question you must ask before taking on new SEO clients (this alone can save you time and headaches) 

How to create a repeatable lead generation system that keeps your pipeline full 

How to compete with bigger agencies and win high-value SEO contracts

We’ll also tackle something many agencies overlook until it’s too late: what happens after you start getting and closing leads — because agencies often focus on lead generation but fail to plan for the workload that comes with it.

Liam will share a client capacity planner template — a tool designed to help you match your lead-gen efforts with your actual capacity. No more overcommitting, underdelivering, or scrambling to hire at the last minute. With this, you’ll know when to hire, adjust pricing, and take on new clients without stretching your team too thin.

At the end of this session, you’ll leave with: 

  • 💡 Quick-win strategies to start bringing in clients from day one
  • 📈 A scalable model for lead generation and retention
  • 🛠️ A reliable system to take on new clients without breaking your agency

 

If scaling your SEO agency is one of your priorities this year, this session will give you all the tools to do that without burning out. Sign up to be the first to know when it goes live. 

About Liam Quirk

Liam Quirk is the Managing Director of Quirky Digital, a seven-figure digital marketing agency based in Liverpool. He has been featured in multiple media and SEO publications, including Ahrefs, MSN.com, and Liverpool Echo. Connect with Liam on LinkedIn!