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What is content grouping in SEO and Content Marketing?

Content grouping is a Google Analytics feature that allows you to create specific categories for similar content pieces on your website.

When you group your content, you’re essentially sorting content into a logical structure and communicating how topics and themes fit together. This way, it’s easier to view specific performance metrics for related content categories.

For, for instance, we could create a content group for all our backlink-related articles. With this, it’s easier to see how the backing content category is performing in GA and compare different URLs.


How to Create Content Groups

To set up a content group in analytics, follow these simple steps:

  1. Sign in to your Google Analytics account.
  2. Click “Admin” and navigate to the view you want.
  3. In the “view” column, select “Content Grouping.”
  4. Click +New Content Grouping, and enter the name of your new group
  5. Select the methods you want to use (tracking code, extraction, or rules) to create Content Groups.

Read this Google documentation to learn more about setting up content groups.


Content Grouping FAQs

We’ve answered some of your common questions.


What is the purpose of content grouping?

Content grouping enables you to group related website content pages and analyze their performance. It’s easy to overlook key metrics when viewing all your URLs in the same place.


What is the benefit of content grouping?

Content grouping allows you to compare the performance of similar content assets on your website. This way, you can discover performance patterns that cut across related content pieces.