The first version of Keyword.com built by Kevin, while he was still in high-school. He privately used it for his own projects and shared it with a few close friends. At this point, we did not even have a name yet for the product.
Keyword.com was launched to the public, under the name, SerpBook (SERP stands for 'search engine results page'). Our focus was to make a light-weight rank tracker and become the best at what we do.
Early adopters jumped on-board, and quickly shaped the future of Keyword.com with their feedback.
At this point, the product was over 8 years old. Everything worked great, but had accumulated a lot of technical debt over the years.
We rebranded from SerpBook to Keyword.com
We decided for Keyword.com to go to the next level, we had to rebuild it from scratch. It took 3 years, countless revisions, dozens of user interviews, and nearly $2MM invested in product development to get to where we are at today. Going through this rebuild was not easy, nor fun - but it was ultimately best for the vision of the company.