This is our story

In 2011, there weren't many options out there when it came to tracking SEO performance. Our founder, Kevin tried to create a simple tool to use for himself when he tried to track some of his own projects. Once the solution took off and the market adopted it, we had a vision to go super deep, and create a product with perfection.

Our vision was to change how people in the SEO world track and share their results. A year later of founding, Kevin dropped out of University of Toronto after taking a year of computer science and started working on this full time.

We know this wasn't going to be an easy journey. When we first started, it took forever to get anything out for public usage. Even with some hiccups in the road, our product is now used by thousands of SEO agencies and teams.

The executive team

With 13 years of SEO experience combined with 10 years in tech, we are obsessed about the smallest details. There is no other team that is better equipped to help SEO agencies and teams measure performance.

Kevin Zhou

The team

Meet the passionate, remote-first team working from all around the world. We're crazy about SEO.. and our customers.

Arbie Carbonell
Customer Success
David Leal
Full-Stack Engineer
Reinan Carlos
Customer Success
Dennis Kalenik
Frontend Engineer
Victor Geiger
Customer Success Lead
Maksim Karevich
QA Engineer

World-class Customer Service

Our dedicated customer success team is always here for you. With a median first response time of 2.5 minutes and a CSAT score of 87.5% (Stats from August 2020).

Product Evolution

Take a journey back through time with us, to see how this has evolved. From day 1 to now, we have gone through quite the adventure.

November 16th, 2011

The first version of built by Kevin, while he was still in high-school. He privately used it for his own projects and shared it with a few close friends. At this point, we did not even have a name yet for the product.

April 4th, 2012 was launched to the public, under the name, SerpBook (SERP stands for 'search engine results page'). Our focus was to make a light-weight rank tracker and become the best at what we do.

November 21, 2012

Early adopters jumped on-board, and quickly shaped the future of with their feedback.

April 25th, 2020

At this point, the product was over 8 years old. Everything worked great, but had accumulated a lot of technical debt over the years.

May, 2020

We rebranded from SerpBook to


We decided for to go to the next level, we had to rebuild it from scratch. It took 2 years, countless revisions, dozens of user interviews, and nearly $1MM invested in product development to get to where we are at today. Going through this rebuild was not easy, nor fun - but it was ultimately best for the vision of the company.