Our story

In 2011, there weren’t many options out there when it came to tracking SEO performance. Our founder, Kevin tried to create a simple tool to use for himself when he tried to track some of his own projects. Once the solution took off and the market adopted it, we had a vision to go super deep, and create a product with perfection.​
Our vision was to change how people in the SEO world track and share their results. A year later of founding Keyword.com, Kevin dropped out of University of Toronto after taking a year of computer science and started working on this full time.
We know this wasn’t going to be an easy journey. When we first started, it took forever to get anything out for public usage. Even with some hiccups in the road, our product is now used by thousands of SEO agencies and teams.

Used by

SEO Professionals
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Tracking

Keywords
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Over 2,000+ Customers and Counting...

steve toth

Steve Toth

marty marion

Marty Marion

steven kang

Steven Kang

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World class NPS

We know what it takes for a product to succeed… happy customers.
This is evident in our world class NPS

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The Keyword.com story

November 2011

The first version of Keyword.com built by Kevin, while he was still in high-school. He privately used it for his own projects and shared it with a few close friends. At this point, we did not even have a name yet for the product.
November 2011

April 2012

Keyword.com was launched to the public, under the name, SerpBook (SERP stands for 'search engine results page'). Our focus was to make a light-weight rank tracker and become the best at what we do.
April 2012

November 2012

Early adopters jumped on-board, and quickly shaped the future of Keyword.com with their feedback.
November 2012

April 2020

At this point, the product was over 8 years old. Everything worked great, but had accumulated a lot of technical debt over the years.
April 2020

May 2020

We rebranded from SerpBook to Keyword.com
Serpbook becomes Keyword.com

June 2022

Keyword.com is acquired by saas.group.
saas.group logo

Today

We decided for Keyword.com to go to the next level, we had to rebuild it from scratch. It took 2 years, countless revisions, dozens of user interviews, and nearly $1MM invested in product development to get to where we are at today. Going through this rebuild was not easy, nor fun - but it was ultimately best for the vision of the company.
Today

The Keyword.com team

keyword team picture

Meet the people who make it happen

Anita Christofides CEO

Anita Christofides

Chief Executive Officer

Anita’s professional journey spans across different hemispheres and industries. Originally from South Africa and now residing in sunny Cyprus, Anita has diverse experience in leadership roles from Director to CEO across multiple sectors. After joining Keyword.com in 2021 as a Senior Product Manager, Anita quickly progressed to General Manager and then to her current role as Chief Executive Officer.

With a track record of success in companies ranging from startups to established enterprises, Anita brings a wealth of knowledge and leadership expertise to the team.

Artem Brezhniev head of engineering

Artem Brezhniev

Head of Engineering

As Head of Engineering for Keyword, Artem is responsible for leading the technical strategy and ensures the scalability and reliability of our platform. His passion for coding began a young age, leading to an early career in software development. Over the past ten years of his professional experience, Artem has grown from software engineering to leadership roles.

Artem is particularly passionate about creating top-notch engineering teams and exceptional products that customers love, skills he now brings to his role at Keyword.com.

Bogdan Soldatenkov headshot

Bogdan Soldatenkov

Sales Executive

Whether it is outbound, inbound or customer success, Bogdan has done it all. His extensive career spans over many years as Head of Sales and Account Executive for various successful companies worldwide. As Sales Executive for Keyword.com, Bogdan is in charge of building long-term client relationships to ensure that our customers’ needs are met and exceeded.

His passion for client success makes him an invaluable asset in driving Keyword.com’s growth and customer satisfaction.

Benjamin Thornton product marketing specialist

Benjamin Thornton

Product Marketing Specialist

Benjamin is a true Swiss-army knife, not because he’s literally born in Switzerland, but because of his versatile skill set and ability to adapt to various marketing challenges. As Product Marketing Specialist for Keyword.com, he leverages this diverse skill set to craft compelling narratives, develop effective go-to-market strategies, and ensure our platform and features resonate with our clients. 

Benjamin plays a crucial role in raising awareness of Keyword.com and driving adoption among SEO professionals worldwide.

Arbie Carbonell Customer Support Consultant

Arbie Carbonell

Customer Support Consultant

Arbie is one of our Customer Support Consultants. With Reinan they form the duo that ensures our clients receive top-notch assistance and guidance in leveraging Keyword.com. With close to five years of experience as a customer support agent for Keyword.com, Arbie knows the platform inside-out, upside-down. 

Arbie brings a wealth of knowledge and hands-on expertise to every client interaction he engages in and always strives to deliver solutions that exceed expectations.

Reinan Carlos Customer Support Consultant

Reinan Carlos

Customer Support Consultant

Working alongside Arbie, Reinan helps customers navigate and maximize their use of our platform. Reinan has also been with Keyword.com for many years now, making him an expert in understanding and resolving our clients’ needs efficiently and effectively.

Whether clients need basic guidance or complex solutions, Reinan’s friendly approach and deep platform knowledge make every interaction count.