PPC Keyword Research – How to Build Your Campaigns for Maximum ROI

SEO is an effective way to reach your target audience by generating scalable organic website traffic. But if you want to produce the same results at a much faster rate, launching a pay-per-click (PPC) campaign is the way to go. To get the most out of your PPC campaigns, you must master your keyword research […]

How to Get a Google Knowledge Panel for Your Business

With all the search engine result page (SERP) features that appear above the actual search results, it’s time to find ways for your site to show up on these features. Increasing your visibility on search results allows you to generate more clicks to your website and potentially convert them into customers. Knowledge panel is a […]

Testimonial Link Building – Start Building Powerful Homepage Links

As SEOs, we owe it to ourselves to try every link building tactic available to us. So here’s something you might not have heard of — testimonial link building. The great thing about this strategy is that you don’t need to rely on special tools or apps to make it work. Honestly, this is a […]

Competitor Backlink Analysis – What is it and Why Does it Matter

One of the best ways to rank your website on Google is to build as many high-quality backlinks as possible. At the same time, this process is also one of the most difficult ones to perform successfully. While building backlinks is not hard per se, acquiring backlinks from authoritative websites is not as easy as […]

How to Dominate Google Maps Rankings in 7 Steps

Local businesses know the value of having their brands show up in search engine results. But there’s more than one way to achieve that. While it’s great to focus on optimizing landing pages to rank for target keywords, you can also work on ranking your business for Google Maps results, especially if you run a […]

Keyword Difficulty Score – What is it and How to Measure it?

Keyword research is an essential component of your SEO campaign. This is where you aim to find low competition keywords to rank for. Doing so allows you to rank on top of search results faster and receive more organic traffic in the process. But how do you find such keywords? There are many variables to […]

Keyword Golden Ratio – Everything You Need to Know About KGR

Keyword research is at the heart of every successful SEO strategy. Finding low competition keywords with high monthly search volume allows you to generate tons of organic traffic to your site, provided you create high-quality content optimized for target keywords. However, finding these types of keywords is easier said than done. More often than not, […]