Step-by-Step Guide on How to Set Up Keyword Tracking

Keyword tracking means monitoring the SERP performance of specific search queries over time. You can do this for your website, competitor pages, or top blogs in your niche.

Why is tracking keywords important?

Put simply, keyword tracking enables you to discover what’s working and what’s not in your SEO strategy. It provides guidance for improving your SEO performance. You can use it to:

1. Identify trends in the SERPs for a specific keyword

Keyword monitoring can help you discover keyword performance patterns over time. Most keyword tracking tools display performance data in a graph, allowing you to visualize the rise and fall in SERPs.

Looking at your keyword data, you might notice that certain keyword gains increased traction during a particular time of the year — and vice versa. Based on this data, you can target relevant keywords during periods when they will gain the most traction.

2. Monitor keyword rankings for drops and gains

Keyword tracking enables you to track SERP volatility — that is, ranking changes in the search results.

Say you drop in rankings for a specific keyword; tracking the SERPs allows you to discover the situation early, trace why it happened, and optimize the post to improve performance. On the other hand, if you suddenly gain rankings, you can analyze the results to know why it happened and replicate the success with subsequent content pieces.

3. Jump on keyword opportunities early

Beyond what’s already ranking on your or a competitor’s site, keyword tracking tools show the SERP performance of related keywords. This insight allows you to identify and take advantage of keyword opportunities before your competitors do.

4. Monitor competitors’ SERP performance

Monitor competitors keywords and SERP performance to know what they’re ranking for, how you compare, and discover any keyword gaps you can explore.

You analyze competitors’ websites with your preferred SEO tool and input the data into your keyword tracker to keep tabs on their SERP performance.

How to Set Up Keyword Tracking with

Follow these simple steps to start tracking keywords for your website or external web pages.

Step 1: Sign up for a account. You can get started with a free 14-day trial. homepage

Step 2: Enter your website’s URL. Then the keywords and related data specifications.

keyword tracking

Step 3: Now, you’ll see a dashboard with performance statistics of your keywords — such as competition, volume, SERP positions, and the like.

tracking keywords

Here, you can:

  • Navigate to Share of Voice to see the top 10 results (and websites) for that keyword.
  • Connect your Google Search Console account to the dashboard to view keyword suggestions.
  • View historical SERP data.

Keyword Tracking with Google Analytics

Google Analytics lets you track keywords for existing content on your website. Here’s how to set things up:

Step 1: Sign in to your Google Analytics account and select the website you want to track.

Step 2: Click on the “Acquisition” tab in the left-hand menu and select “All Traffic.”

Step 3: Click on the “Channels” option and then select “Organic Search.” You will see a list of keywords that users used to find your website. If you do not see any data, it may be because you have not set up search engine optimization (SEO) or there is not enough traffic to your website yet.

Step 4: To view more detailed information about a specific keyword, click on the keyword in the list. This will bring up a report showing the number of sessions, bounce rate, and other metrics for that keyword. You can also use the “Secondary Dimension” dropdown to add additional data to your report, such as the source/medium or landing page.

What Tools Can You Use for Keyword Tracking?

There are several tools available for keyword tracking, including:

  • Google Search Console – This is a free tool provided by Google that allows you to see the keywords that are driving traffic to your website, as well as the ranking position for each keyword.
  • SEMrush – SEMrush is a popular keyword research and tracking tool that provides a wide range of data on keyword performance, including search volume, ranking position, and competitors.
  • Seobility – Seobility is another popular SEO tool that provides detailed keyword data, including search volume, ranking position, and traffic potential.
  • Moz Pro – Moz Pro is an all-in-one SEO tool that includes keyword research and tracking features, as well as site auditing and link analysis.
  • SERPWatcher – SERPWatcher is a keyword tracking tool that allows you to monitor keyword rankings and performance over time.
  • Rank Tracker – Rank Tracker is a keyword tracking tool that provides detailed information on keyword performance, including ranking position, search volume, and traffic potential.
  • – An accurate keyword rank tracker that also provides local rank tracking features, a keyword tracking API, easy-to-share keyword dashboards and reports.

Key Takeaways Of Setting Up Keyword Tracking

  • Tracking keywords that are relevant to your product or service is key to improving your SEO performance.
  • allows you to set up keyword tracking in only a few steps.
  • Seobility, SemRush, SERPWatcher, and Rank Tracker are other tools for keyword tracking.