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Your go-to resource for SEO insights, strategies, and industry updates. From technical optimization and local SEO to content marketing, agency growth, and AI search visibility, we provide expert guidance to help you succeed in SEO.

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When AI Should (And Shouldn’t) Impact Your Keyword Strategy

Wondering if AI search changes everything about SEO? It doesn’t. This guide helps you know when to pivot your keyword strategy for AI—and when to double down on traditional SEO that drives clicks and conversions.
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Seasonal SEO Checklist: How to Prep Your Rankings for Every Season

Seasonal shifts can tank even top-ranking pages. Use this quarterly SEO checklist to stay ahead of seasonal trends, fine-tune your strategy, and keep your site ranking strong all year.
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Header graphic with the text “How to Track Brand Mentions in Perplexity AI” and a Perplexity AI logo

How to Track Your Brand Mentions in Perplexity AI Results

Perplexity AI is reshaping how users discover brands. Learn how to track your mentions, understand your rankings, and optimize your content to increase citations in AI-generated search results.
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The Seasonal SEO Calendar: 12 Months of Strategic Keyword Planning

The Seasonal SEO Calendar: 12 Months of Strategic Keyword Planning

Maximize your seasonal SEO strategy by utilizing a content calendar paired with an SEO tool to track performance. Start publishing 1 to 2 months in advance, monitor results, and refresh your content annually to maintain relevance and impact throughout the year.
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The 8 Most Common Pages That Cause Keyword Cannibalisation

The 8 Most Common Pages That Cause Keyword Cannibalisation

Keyword cannibalisation occurs when multiple pages on your site compete for the same keywords, hurting your SEO. In this post, we’ll identify common pages that cause this issue and offer strategies to resolve overlaps for better rankings.
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What SEO Metrics Matter When Tracking Visibility in AI-Powered SERPs

With AI search engines reshaping SERPs, traditional SEO metrics like CTR and traffic no longer tell the whole story. This article explores key SEO metrics for tracking visibility in AI-powered results, including brand mentions, AI citations, and keyword rankings. Learn how to optimize your strategy for the AI-driven search landscape.
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Abstract illustration of AI gears and circuits representing generative AI's role in modern search algorithms

How Generative AI Engines Impact SERP Visibility And How to Optimize for Them

Generative AI is reshaping search results, pushing traditional SEO aside. Learn how to optimize your content for AI-driven SERP features and maintain visibility.
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Line chart showing monthly SERP volatility scores from December 2024 to May 2025, indicating spikes and drops

Understanding the SERP Volatility Index: How to Read and React to Changes

Is a Google update shaking up your rankings? This guide shows how to read the SERP Volatility Index, avoid knee-jerk SEO decisions, and stay ahead of sudden shifts.
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