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Keyword.com Blog

Your go-to resource for SEO insights, strategies, and industry updates. From technical optimization and local SEO to content marketing, agency growth, and AI search visibility, we provide expert guidance to help you succeed in SEO.

Header graphic with the text “How to Track Brand Mentions in Perplexity AI” and a Perplexity AI logo

How to Track Your Brand Mentions in Perplexity AI Results

Perplexity AI is reshaping how users discover brands. Learn how to track your mentions, understand your rankings, and optimize your content to increase citations in AI-generated search results.
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The Seasonal SEO Calendar: 12 Months of Strategic Keyword Planning

The Seasonal SEO Calendar: 12 Months of Strategic Keyword Planning

Maximize your seasonal SEO strategy by utilizing a content calendar paired with an SEO tool to track performance. Start publishing 1 to 2 months in advance, monitor results, and refresh your content annually to maintain relevance and impact throughout the year.
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The 8 Most Common Pages That Cause Keyword Cannibalisation

The 8 Most Common Pages That Cause Keyword Cannibalisation

Keyword cannibalisation occurs when multiple pages on your site compete for the same keywords, hurting your SEO. In this post, we’ll identify common pages that cause this issue and offer strategies to resolve overlaps for better rankings.
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Hands typing on a laptop with a floating Chat AI interface symbolizing search visibility in AI-powered environments.

What SEO Metrics Matter When Tracking Visibility in AI-Powered SERPs

With AI search engines reshaping SERPs, traditional SEO metrics like CTR and traffic no longer tell the whole story. This article explores key SEO metrics for tracking visibility in AI-powered results, including brand mentions, AI citations, and keyword rankings. Learn how to optimize your strategy for the AI-driven search landscape.
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Abstract illustration of AI gears and circuits representing generative AI's role in modern search algorithms

How Generative AI Engines Impact SERP Visibility And How to Optimize for Them

Generative AI is reshaping search results, pushing traditional SEO aside. Learn how to optimize your content for AI-driven SERP features and maintain visibility.
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Line chart showing monthly SERP volatility scores from December 2024 to May 2025, indicating spikes and drops

Understanding the SERP Volatility Index: How to Read and React to Changes

Is a Google update shaking up your rankings? This guide shows how to read the SERP Volatility Index, avoid knee-jerk SEO decisions, and stay ahead of sudden shifts.
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Hands on keyboard with data visualizations and SEO ranking charts overlayed

How Historical Keyword Ranking Data Can Help with SEO Forecasting

Want to stop guessing SEO results? Learn how historical keyword ranking data reveals ranking timelines, content decay, and SERP volatility—so you can create forecasts clients can trust.
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SERP Features Meaning, Examples, and How to Win Them in Your Niche

SERP Features: Meaning, Examples, and How to Win Them in Your Niche

Want to dominate Google’s search results beyond traditional blue links? This guide breaks down the top 15 SERP features — like AI Overviews, Featured Snippets, and Local Packs — and shows you how to win them in your niche. Learn how to increase your visibility and track your progress with Keyword.com’s SERP tracker.
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