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The 10 Best Keyword Tracking Tools You Can Use for Your Business

 

Using the best keyword tracking tools is essential for any SEO strategy as they allow efficient and accurate rank monitoring. Manual tracking, on the other hand, can be challenging due to the constant fluctuations in rankings, especially with the rise of AI-driven search results. For a modern approach to monitoring your performance in this evolving landscape, consider an AI Rank Tracking solution.

 

For agencies and businesses alike, choosing the right keyword monitoring tools can mean the difference between actionable insights and wasted effort. Some platforms specialize in local search, while others focus on competitor analysis or global ranking trends.

 

To help you find the best fit, we’ve compiled a list of ten top keyword ranking tools, each offering unique features to streamline your SEO efforts. Let’s explore which one suits your needs best.

1. Keyword.com

 

Pricing: Starts at $3 per month (with a free trial)

 

Keyword.com simplifies the challenges of ranking fluctuations by offering precise, real-time keyword tracking. It provides updates every two hours, ensuring the most accurate insights into search performance.

 

The platform highlights keyword trends, enabling you to identify SERP (Search Engine Results Page) opportunities early, including the appearance and performance within AI Overviews (see our AI Overview Tracker). Ideal for local businesses, agencies, and enterprises, Keyword.com is recognized as the most accurate amongst all keyword rank tracking tools in the Rank Tracker Accuracy report and works best when used alongside comprehensive SEO software like Ahrefs. It also offers specialized features for local rank tracking to understand your performance in specific geographic areas (explore our Local Rank Tracker). For a comprehensive view of all our tracking capabilities, visit our Rank Tracker page.

 

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Key Features of Keyword.com

 
  • In-depth competitor SERP performance data
  • Featured snippets tracking
  • Search performance dashboards
  • Custom-branded reporting
  • International, national, regional and city location keyword tracking
  • Daily, weekly and on-demand keyword data updates
  • Google Search Console & Google Looker Studio integration
  • AI Visibility tracking across ChatGPT, Perplexity and Gemini, AI Overviews.
 
keyword.com keyword monitoring software
Keyword.com Dashboard

2. SE Ranking

 

Price: Starts at $55 per month and offer a 14-day free trial.

SE Ranking offers a well-rounded keyword tracking solution, with daily updates and Google Maps monitoring. Its additional SEO features, such as website audits and backlink analysis, make it a strong all-in-one choice.

 

Key Features of SE Ranking

 
  • 100% accurate rank tracking data
  • Daily position updates
  • Google Maps monitoring
  • SERP features tracking
  • Competitors’ keyword rank tracking
  • Keyword grouping and tagging
  • Historical data
  • Website audit tools
 
se ranking keyword tracking dashboard
SE Ranking Dashboard

3. Seobility

 

Pricing: Starts at €49.90

 

Seobility is a cloud-based, all‑in‑one SEO platform designed for users ranging from beginners to professional SEOs. It’s best known for its comprehensive Site Audit. Even on the free Basic plan, it crawls up to 1,000 pages and flags technical SEO, on-page, and content issues. Each problem is explained in plain language with priorities and guides on why it matters and how to fix it, making the audit both diagnostic and educational. Automatic recrawls every three days let you track progress and catch new SEO issues quickly.

Alongside audits, Seobility includes rank tracking (10 keywords), backlink checks, and content tools like a Keyword Checker and TF*IDF analysis. The clean dashboard and the multilingual support (English, German, Spanish) make it especially useful for small businesses, solopreneurs, and website owners. Paid tiers expand projects, crawl limits, and keyword tracking, but also the free plan already provides one of the best site audit and monitoring solutions available.

 

Key Features of Seobility

 

  • Website audit with actionable guidance
  • Ranking monitoring
  • Backlink monitoring & analysis
  • Keyword research & TF*IDF content Tools
  • White‑label PDF reporting
  • Free individual SEO tools (No registration needed)
  • Enhanced Seobility 2.0 interface
  • Multilingual support & local SEO capabilities
 
seobility dashboard
Seobility ranking dashboard

4. AccuRanker

 

Pricing: $116 per month. It also has a 14-day free trial.

 

AccuRanker offers fast keyword tracking with a clean, intuitive interface, making it a strong choice for enterprises. Its ability to segment and analyze ranking data makes it useful for large-scale SEO operations.

 

However, for businesses looking for high accuracy and flexible pricing, other keyword monitoring tools provide enterprise-level precision at a more scalable cost.

 

Key Features of AccuRanker

 
  • Google Search Console integration
  • Data segmentation for keyword categories
  • Supports historical data importation
  • Aggregated SERP analysis
 
best keyword tracking tools
AccuRanker Dashboard

5. Ahrefs

 

Price: Starts at $99 per month.

 

Ahrefs is an SEO toolset known for its rank-tracking features and in-depth data on backlinks, keywords, and competitors. It’s a popular choice among SEO professionals for tracking keyword rankings, analyzing SERP trends, and understanding organic traffic performance.

 

However, if your main focus is precise keyword tracking with high-frequency updates, Keyword.com offers a more specialized solution that ensures greater accuracy and deeper insights into search fluctuations.

 

Key Features of Ahrefs

 
  • Track rankings for specific keywords
  • Competitor research
  • Location-based keyword rank tracking
  • Historical data tracking
 
ahrefs keyword explorer
Ahrefs Keyword Explorer

6. Semrush

 

Pricing: Starts at $129.95 per month (7-day free trial available).

 

Semrush is one of the most comprehensive SEO and marketing tools available. It specifically targets one-person marketing teams and marketing managers to assist them with all aspects of marketing and reporting.

 

Its keyword tracking capabilities allow users to monitor rankings across devices and locations, analyze competitors’ keywords, and identify new opportunities.

 

Semrush provides a well-rounded SEO suite, but when it comes to accurate rank tracking, Keyword.com excels — Keyword.com ensures that your ranking data is always fresh and reliable.

 

Key Features of Semrush

 
  • Position tracking for keywords across multiple devices and locations
  • Competitor analysis 
  • SERP feature tracking 
  • Keyword discovery and recommendations
  • Integration with GA4 and GSC
 
best keyword tracking tools
Semrush Keyword Overview

7. SerpWatcher

 

Pricing: €49 per month. It also has a 10-day free trial.

 

SerpWatcher by Mangools is one of the more intuitive rank-tracking tools, ideal for freelancers and smaller agencies. Its user-friendly setup allows for effortless keyword monitoring without the complexity of enterprise SEO tools. Key features include daily rank tracking, historical data, and competitor analysis, providing insights into your rankings and growth opportunities.

 

For those requiring more frequent updates and in-depth SERP analysis, Keyword.com offers a richer, real-time experience tailored for agencies and larger businesses.

 

Key Features of Serpwatcher

 
  • Daily SERP reports for your keywords
  • Competitor keyword research
  • Performance Index
  • Historical SERP data
  • Daily SERP reports for your keywords
  • Competitor keyword research
  • Performance Index
  • Historical SERP data
  • Localized tracking
  • Integration with Mangools Suite
 
serpwatcher dashboard
Serpwatcher Dashboard

8. SEO Gets

 

Pricing: Free and Paid Plan

 

A powerful alternative to Google Search Console, SEO Gets is a SEO analytics platform designed to enhance and simplify the Google Search Console (GSC) experience. Built by Guilherme Oenning and Matthew Mellinger, it offers SEO professionals, agencies, and marketers a centralized, user-friendly dashboard to manage unlimited websites and GSC accounts. 

 

Key Features of SEO Gets

 
  • Unified master dashboard
  • Advanced filtering
  • Content grouping and topic clustering
  • Query counting
  • Annotations and core updates
  • Content decay heatmaps
  • Accessible on mobile
 
screenshot showing seogets insights from google search console, including performance metrics and graphs for various domains like aptabase.com and buildwith.app
GSC Performance Insights from SEO Gets

9. Google Search Console

 

Pricing: Free.

 

Google Search Console is essential for SEO professionals, providing insights into traffic-driving keywords, impressions, clicks, and average rankings. It allows you to track keyword performance for individual pages, submit sitemaps for crawling, and resolve page loading issues.

 

For real-time tracking and competitive analysis, consider using Keyword.com alongside GSC. It offers hourly updates and precise keyword positioning, making it ideal for high-frequency ranking updates and SERP feature tracking.

 

Key Features of GSC

 
  • Data highlighting
  • URL inspection
  • Mobile usability testing
  • Accurate data for your verified websites
 
best keyword tracking tools
GSC Dashboard

10. Google Analytics

 

Price: Free.

 

Google Analytics (GA4) is one of the most powerful tools for understanding overall website traffic and user behavior. It integrates seamlessly with Google Search Console to provide insights into how users find your site and which keywords drive the most traffic.

 

Since the introduction of GA4, you have access to improved tracking capabilities, including event-based tracking and AI-driven insights. GA4 is an invaluable SEO and keyword analysis tool that can be used alongside keyword monitoring tools.

 

Since GA4 doesn’t offer real-time keyword ranking updates, it is a great companion tool rather than a dedicated rank tracker. 

Key Features of GA4

 
  • Marketing analytics integrations
  • Real-time data reports and dashboards
  • Content grouping
  • Content performance and audience segmentation
  • Event-based tracking
 
ga4 dashboard
GA4 Dashboard

Key Takeaways About The Best Keyword Tracking Tools For Agencies

 
  • Keyword monitoring and keyword rank tracking tools help you track your content performance on search engine result pages.
  • You can use free keyword monitoring tools like Google Search Console and Analytics if you have a small budget.
  • Paid tools like Keyword.com and SE Ranking provide more insights about your SERP rankings, competitor data, and untapped keyword opportunities.
 
  Download a PDF version of the full Guide on Keyword Research, Tracking and Monitoring

Keyword Rank Tracking Software FAQs

 

We answer some frequently asked questions about keyword tracking software.

1. What Is the Best Keyword Monitoring Tool for Agencies?

 

Keyword.com is a top choice for SEO agencies due to its incredibly accurate real-time ranking updates, competitor analysis, and customizable white-label reports. It can track international, national, and local keywords, making it suitable for various client needs.

 

For comprehensive SEO efforts, use Keyword.com as your keyword ranking tracker alongside tools like Ahrefs or Semrush, and use free Google tools to develop an exhaustive SEO strategy.

 

To maximize your SEO success, check out our Keyword.com keyword research tool to find and analyze the best keywords for your campaigns.

 

Learn more about how Keyword.com compares to the accuracy of different rank tracker SEO software tools.

 

2. What Are Must-Have Features in Keyword Tracking Software?

 

When looking for the best keyword tracking tools, look for these features:

 

  • Accurate rank tracking: daily updates on how your keywords are performing.
  • Competitor analysis: understand how your competitors rank for the same keywords.
  • Historical data: track ranking trends over time.
  • Customizable reporting: create white-label reports for easy communication with clients.
  • Integration capabilities: work with tools like GA4 and GSC.
 

Keyword.com features all of this and more – making it an excellent tool for SEO agencies and marketers.

 

3. How Does Tracking Keywords Help Improve SEO Performance?

 

Keyword tracking is important for knowing which search terms bring traffic to your website and how they perform over time. 

 

It helps you:

 

  • Spot growth opportunities by focusing on trending or unused keywords.
  • Improve content by using high-performing keywords in your strategy.
  • Keep track of competitor’s keyword strategies.
 

Try Keyword.com today to give you useful data to improve your SEO, boost your rankings, and increase conversions.