8 Best Keyword Tracking Tools You Can Use for Your Business

Here are eight of the best free and paid keyword tracking tools to monitor your site’s keyword rankings and track relevant search terms for your business.

1. Google Analytics

Price: Free

Google Analytics is a free web analytics tool that provides detailed information about website traffic, user behavior, and conversions. With this tool, you can see the search terms driving traffic to your site, how long visitors are staying on your site, and whether they are converting into customers.

It also integrates with other Google apps in your tool stack, including Google Ads, Google Tag Manager, and Google Search Console. However, with the move to GA4, it requires some technical knowledge to set up and use effectively.


Key features of GA

  • Marketing analytics integrations
  • Real-time data reports and dashboards
  • Content grouping

2. SE Ranking

Price: Starts at $55 per month. It also offers a 14-day free trial.

If you need an accurate and intuitive tool to monitor your website positions for specific search queries, Rank Tracker by SE Ranking is worth checking out. It perfectly fits both agencies and in-house teams and tracks keyword rankings daily in all major search engines and across different locations. The ranking data is updated daily and is free from personalization.

This tool also monitors Google Maps results, shows SERP features, and allows you to keep tabs on such important metrics as search volume, competition, CPC, traffic potential, etc. You can track competitors’ keywords, group and tag queries, and check historical data.


Key features of SE Ranking

  • 100% accurate rank tracking data
  • Daily position updates
  • Google Maps monitoring
  • SERP features tracking
  • Competitors’ keyword rank tracking
  • Keyword grouping and tagging
  • Historical data

3. Ahrefs

Price: Starts at $99 per month

If you have a small marketing budget, you can use Ahrefs’ free rank checker tool to track keyword rankings for specific search queries.

All you need to do is enter the keyword, URL (or domain), and location into the tool’s input boxes.

The rank checker will automatically scan and display your current SERP position for the keyword.

For specific data, consider using Ahrefs’ Rank Tracker. This paid tool allows you to track multiple keywords simultaneously. You’ll find data like:

  • Organic traffic volume
  • Average ranking
  • SERP features

You can also compare your keyword rankings with competitors to know how to better optimize your SEO efforts.


Key features of Ahrefs

  • Track rankings for specific keywords
  • Competitor research
  • Location-based keyword rank tracking

4. Keyword.com

Pricing: Starts at $3 per month (with a free trial)

Keyword.com’s rank tracker allows you to track rankings for all your site’s keywords simultaneously — as the name implies. You can also compare rankings over a specific period to know how well your SEO efforts are paying off.

In addition, this tool shows you keyword trends to help you identify SERP opportunities early and boost rankings ahead of the competition. Keyword is suitable for local keyword tracking, agency and enterprise keyword tracking.


Key features of Keyword.com

  • In-depth competitor SERP performance data
  • Featured snippets tracking
  • Search performance dashboards
  • Custom-branded reporting
  • International, national, regional and city location keyword tracking
  • Bi-hourly, daily, weekly and on-demand keyword data updates
  • Google Search Console integration

5. SerpWatcher

Pricing: €49 per month. It also has a 10-day free trial.

Something that stands out with this tool is the ease of use. It’s very easy to set up your account and start tracking keywords. This is perfect for freelancers and smaller agencies looking to avoid the complications of enterprise SEO tools.

SerpWatcher provides daily rank tracking, historical data, and competitor analysis. It allows you to monitor your site’s rankings and track your competitors’ performance. It also provides valuable insights into your keyword’s performance and allows you to identify new opportunities for growth.


Key features of Serpwatcher

  • Daily SERP reports for your keywords
  • Competitor keyword research
  • Performance Index
  • Historical SERP data

6. Moz Pro

Pricing: Starts at $99 per month

Moz Pro is another one of the best keyword tracking tools. It allows you to set up campaigns for keywords and track what’s working and what’s not. You can view the SERP changes for the keyword over time and even compare your competitors’ performance data to yours — to see if your strategy is working or needs improvement.

In addition, you can filter the data sets for granular results — such as a specific location and devices (web vs. mobile).


Key features of Moz Pro

  • Competitor keyword data tracking
  • Location and device-based keyword tracking
  • Share of voice tracking

7. AccuRanker

Pricing: $116 per month. It also has a 14-day free trial.

AccuRanker is a real-time rank tracker that allows you to track your keywords and monitor your website’s search engine rankings in real time. It provides valuable insights into your keyword’s performance and allows you to identify new opportunities for growth.

One of the benefits of AccuRanker is its user-friendly interface and fast, accurate results. However, it can be expensive for small businesses, and it may not provide as many features as other SEO tools.


Key features of AccuRanker

  • Google Search Console integration
  • Data segmentation for keyword categories
  • Supports historical data importation

8. Google Search Console

Pricing: Free

In Google Search Console, you can view the keywords individual web pages rank for. It also shows you the performance data for all your site’s keywords — including the total number of clicks, impressions, average position, and click-through rate. These pieces of data help you identify and optimize underperforming content to rank higher in the search results.

You can also submit sitemaps and individual URLs for crawling and indexing, review search traffic data and resolve page loading issues. 


Key features of GSC

  • Data highlighting
  • URL inspection
  • Mobile usability testing

Key Takeaways About The 8 Best Keyword Rank Tracking Tools You Can Use for Your Business 

  • Keyword monitoring and keyword rank tracking tools help you track your content performance on search engine result pages.
  • You can use free keyword monitoring tools like Google Search Console and Analytics if you have a small budget.
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  • Keyword rank tracking tools, like Keyword.com and SE Ranking provide more insights about your SERP rankings, competitor data, and untapped keyword opportunities.

Download a PDF version of the full Guide on Keyword Research, Tracking and Monitoring.