Forums and general websites are a great way to see how Google prioritizes certain domains and keywords. When Google ranks sites like Quora, Reddit, or Wikipedia highly for a query, it signals one of two things: either the keyword is a competitive opportunity worth targeting, or it's a quick win where you can outrank a low-authority forum page with targeted content.

Understanding which types of websites dominate a keyword's search results helps you assess difficulty and intent before investing in content creation.

Using Share of Voice to spot forum-dominated keywords

Keyword.com allows you to view Share of Voice (SoV) data for search queries. This shows you which websites are ranking most frequently across the keywords you track — including forums and general reference sites like Wikipedia.

Sign up for Share of Voice: access the SoV feature in your Keyword.com account to see a breakdown of which domains are capturing the most visibility for your tracked keywords.
Identify forum-heavy keywords: if a keyword's top results are dominated by Quora, Reddit, or Wikipedia, this is a signal that authoritative content is lacking — and an opportunity for your site to compete.
Monitor over time: track whether forum sites are gaining or losing ground on specific keywords. A forum losing rankings is often a sign that Google is favouring more specialist content — which you can provide.
Prioritise your content calendar: use these insights to focus content creation efforts on keywords where forums and generalist sites currently hold positions you can realistically win.

Key takeaways

Sign up with Keyword.com to get access to the Share of Voice (SoV) feature.
Monitor frequently used keywords from forums and general websites in SERPs.
Forum-dominated SERPs signal either a competitive gap or an easy win — use SoV data to determine which.

How to find keywords that forums and general websites rank for

Using Share of Voice to spot forum-dominated keywords

Key takeaways

For smart, passionate SEOs that drive the industry forward.