How to Track Your Competitors’ Keywords

Keyword tracking entails monitoring the performance of specific keywords or phrases relevant to a business’s products, services, or industry. In other words, it involves analyzing how well a website ranks for particular search terms and how much traffic those terms generate. But you don’t have to stop there. You can use your competitors’ keywords to get new keyword ideas and to keep an eye on what they are targeting. 

Tracking your competitors’ keywords allows you to:

  • Compare your SEO performance against competitor benchmarks..
  • Identify untapped keyword opportunities to improve your search performance.
  • Gain valuable insights into their search engine optimization (SEO) tactics.
  • Identify trends and patterns in search results.


In this guide we will show you how to see your competitors’ keywords. We use Seobility for this because its a great SEO tool for spying on your competitors, but you can use any tool you prefer that have the same or similar features. 

This competitor keyword guide will still be helpful even if you don’t use Seobilty. It has free tools and plans so we encourage you to check it out.

Follow these simple steps to find and track your competitors’ SEO keywords.

Step 1: Open Seobility’s keyword research tool and click “competitor analysis.”

how to see competitor keywords

Step 2: Fill in the required information. Click “Gap” if you want to see untapped keyword opportunities (what you’re yet to rank for) and intersections if you want to see keywords that you and your competitors rank for. We selected “Gap” for this tutorial.

Step 3: Now, you should see a list of keyword ideas. Export this list as a CSV file.


Step 4: Log into your dashboard. Enter your competitor’s URL, then copy and paste the keywords list from your CSV file. gives you suggestions of related keywords you can track.

keyword ideas

Step 5: Set the data parameters for granular keyword tracking. You can specify the location, device (whether mobile or desktop), and other information. Next, click “Add keywords.”

add keywords according to region

Step 6: Now, you can see a competitor’s performance for those keywords over time. also shows you its current SERP ranking, competition, and search volume for these queries.

monitor your competitors' keywords

This dashboard updates automatically in real-time so that you can see historical and current competitor performance for these keywords.

Beyond SEO tools, here are two other ways to know the keywords your competitors are prioritizing:

  • Social media listening: use social media monitoring tools — like Hootsuite and Talkwalker — to track your competitors’ keyword usage on social media platforms. This covers hashtags, mentions, and other keywords that they are using in their social posts.
  • Use Google Alerts: Google Alerts is a free tool that can help you monitor your competitors’ keyword usage. You can set up alerts for specific keywords and receive notifications whenever your competitors use those keywords online. This can help you stay up-to-date on your competitors’ online activities and identify new opportunities to improve your SEO strategy.

How to Use Insights From Competitor Keyword Tracking

You don’t have to prioritize every keyword your competitor ranks for — otherwise, you’ll be deemed a copycat brand. Rather, use these insights to improve your content strategy.

Say your competitor ranks top for broad keywords like “search engine optimization” or “AI for SEO.” In that case, you could target narrower keywords with similar intent, lower difficulty, and a reasonable search volume — such as “how SEO works.” This way, you can rank for a relevant keyword and drive targeted traffic while limiting the competition in the SERP.

Keyword tracking data can also be used to find new channels for content distribution. Suppose the social listening data shows that your competitors gain lots of traction for money keywords on Twitter. In that case, you can make Twitter a major content distribution channel to get your content (and brand) in front of a wider audience.

Key Takeaways

  • Competitor keyword tracking helps you discover new SERP opportunities for your SEO strategy.
  • Seobility and are effective tools for keyword tracking, especially for small and growing brands.
  • Seobility is a great tool to see keywords your competitors are targeting. is great for comparing your share of voice vs your competitors
  • Keyword tracking looks complicated, but it’s pretty straightforward with the right tools.