Beyond Google: How Smart Agencies are Winning with Search Everywhere Optimization

In this episode, Jules Davies — founder of Scalerrs, a SaaS-focused AEO/SEO and Reddit marketing agency — makes the case that traditional SEO is no longer enough on its own.

As AI search engines pull citations from Reddit, YouTube, and other non-blog sources, agencies that only optimize for Google content are already ceding ground they don't realize they're losing. Jules breaks down what "Search Everywhere Optimization" actually means in practice, how Scalerrs repositioned around it in response to real client demand, and what SEO agencies need to do — or at least advise their clients on — if they want to stay relevant.

If you run or work inside an SEO agency serving SaaS clients, this episode challenges you to audit what your current service scope is actually delivering.

What you'll learn

• How to explain Search Everywhere Optimization to a client who only knows traditional SEO
• How to leverage Reddit and YouTube for SEO and AEO wins
• How to reposition your SEO agency's offer in response to AI search behavior, even without expanding your own service delivery
• Why AI search engines are already generating 20–30% of pipeline for some SaaS clients, and what that means for how agencies report value

Key takeaways

• AI search is already a pipeline source, not a future trend. Jules notes that a meaningful share of the pipeline for Scalerrs' own customers is now coming through AI search engines. Treating it as something to prepare for later means ignoring a channel that's actively converting today.
• AI search engines don't just pull from blog content. The core argument Jules makes is structural: because AI search pulls from Reddit threads, YouTube, forums, and other non-traditional sources, an SEO strategy that only produces blog and product page content is optimizing for a narrower slice of the citation pool than it was even a year ago.
• You don't have to own every channel, but you have to think across all of them. Jules draws a practical line for agencies that don't want to add Reddit or YouTube to their offering: it's a legitimate choice, but it comes with a responsibility to at least identify those gaps for clients and recommend that they be filled. Staying silent about them is a different kind of failure.
• Scalerrs' pivot came from client pressure, not internal strategy. The repositioning toward Search Everywhere Optimization wasn't planned from the start. It was a direct response to clients pushing back against a blog-only narrative as AI search gained momentum. That origin signals that the shift from SEO to Search Everywhere Optimization is being driven by client-side awareness, not just agency-side positioning.

Meet Jules Davies

Jules Davies is the founder of Scalerrs, a SaaS-specialist agency that combines AEO/SEO with Reddit marketing. Jules has built the agency's positioning around Search Everywhere Optimization — giving him a front-row view of how AI search is reshaping what agencies actually need to deliver. Connect with Jules on LinkedIn.