Tracking your keyword rankings is essential for staying competitive in your local market.
However, with the prevalence of local rank trackers all over the internet, knowing the best tool to perfectly track your business’s local search rankings in different locations and provide comprehensive ranking data can take time and effort.
This article provides the best keyword-ranking software that shines in the local SEO space. We carefully curated their unique features, pros, and cons to help your decision.
1. Keyword.com
Keyword.com is the best local rank tracker for SEO teams, agencies, and enterprise businesses. It lets you monitor how well your site ranks for local keywords in specific geographic areas and zip codes — no VPNs or GMB sync required.
It also provides white-label SEO dashboards for sharing local ranking performance with your stakeholders to prove SEO ROI and secure more buy-in. You can even send live Google SERP snapshots to prove that rankings are real.
Top Features
Here’s what you can do with Keyword.com’s local rank checker:
- Get on-demand and daily ranking updates to beat local keyword fluctuations
- Local SERP competitor tracking
- Segment keyword rankings by country, city, and ZIP code
- Provide automated keyword ranking reports to help decisions and improve local SEO performance
- Mobile and local rank tracking
Pricing
Keyword.com has a free plan that up to 10 keywords. Larger SEO teams and Enterprise businesses can subscribe to the paid version of the tool, starting at only $3 per month. Check out our full pricing breakdown to see what you get with each package.
2. TrackRight
TrackRight is a lead and campaign management tool with local SERP tracking features. Its intuitive dashboard shows the total number of keywords, historical rankings, and keyword trends over time for multiple domains.
However, it doesn’t support bi-hourly data refreshes, and advanced features like unlimited domain tracking are only available on its most expensive plan. Keyword.com, on the other hand, allows all subscribers (even free users) to track unlimited domains.
Pros
- Tracks call, form, and live chat
- Manages Google Business Profile
- Unlimited support
Cons
- Can’t track local listings
- Tier-locked features
- Keyword tracking is only available for premium and custom subscribers and costs $99 per month (minimum)
Pricing
- Standard: $25 per month
- Premium: $99 per month
- Custom: Contact the team for a quote
3. Whitespark
Whitespark is a local search marketing software. It provides a central platform for managing Google My Business profiles, a reputation builder for collecting customer feedback, and a local SERP ranking tool.
You can track your local SEO performance in different business locations and an overview of ranking changes.
Pros
- Manage multiple Google Business Profiles
- Keyword comparison and filtering
- Competitor tracking
Cons
- No live SERP tool for ranking verification
- It only supports daily and weekly rank tracking
Local Rank Tracker Pricing
Whitespark has different pricing packages for weekly and daily tracking.
- Weekly tracking: Starts at $17 per month
- Daily tracking: Starts at $20 per month
4. WebCEO
WebCEO helps you track keyword rankings across multiple search engines and locations. It also has a filter icon to narrow keyword tracking to cities or zip codes.
This tool shows you how well your site stacks up on search results against your local SERP competitors with whitelabel reports branded with your business logo and name.
WebCEO unlimited plan allows you to schedule weekly, monthly, or daily keyword rank tracking with automated reports to stay updated with relevant changes.
Pro
- Tracks multiple search engines
Cons
- No local listing details
- Can’t manage GBF account
Pricing
WebCEO has three pricing plans:
- Startup: $119 per month
- Agency Unlimited: $99 per month
- Corporate: $299 per month
5. Wincher
Wincher has an easy-to-use rank tracker feature that performs local rank tracking across 180 countries in almost 40,000 cities and supports over 100,000 locations.
This local rank tracker provides daily and on-demand ranking updates of your local keywords and that of your competitors. Its Share of Voice feature shows you the proportion of local search traffic directed toward your site within your market.
You can also group your keywords by specific locations to monitor your rankings in different cities and regions.
Pros
- API access
- White-labeled reports
- Provides up to 24-month ranking history
Cons
- Only the enterprise plan allows multiple and external users
Pricing
- Starter: $19/month
- Business: $74/month
- Enterprise: $289/month
6. Localo
Localo is a local rank checker that helps you track your local business and competitors’ keyword rankings on SERPs with a weekly update to stay on top of local searches. Just type your business name in the dashboard and add your target search phrases, and the tool instantly shows how visible your business is.
Another unique feature of this tool is its Google Business Profile citation feature. Users can view websites that already show their business listings and discover business directories that show listings of their main competitors.
Pros
- Provides automated local ranking reports
- Provides updates on local keyword ranking changes
- Users receive personalized weekly tasks to outperform local competitors
- Tracks business listing visibility
Cons
- Limited number of keywords
Pricing
- Free plan: Free
- Growth: $29/month
- Agency: $99/month
7. Brightlocal
Brightlocal is a local rank tracker that provides pinpoint and accurate rankings for local search. It helps you spot and seize local keywords with higher opportunities and fuel the right optimization.
A unique feature of this tool is the local search grid. This feature allows local businesses to know where their potential customers are searching from and all the locations they serve.
Pros
- Snaps and saves every SERP
- Provides customizable reports
- Tracks keyword ranking for multiple locations
- Monitors GBP
- Tracks competitors that dominate the local map
Cons
- A limited number of keywords
- Too many add-ons
- Unable to download the report for multiple keywords at once
Pricing
- Track: $79/month
- Manage: $99/month
- Grow: $119/month
8. Local Falcon
Local Falcon is a local keyword monitoring tool that shows local search rankings for different locations in a self-explanatory geo-grid map format.
This software provides Share of Local Voice metrics based on how frequently a business listing appears in the map pack for a particular keyword and radius. The greater the SOLV, the higher the business’s local search visibility.
This tool provides proximity-accurate keyword ranking data for any location with AI report analysis and recommendations. Users can organize and group their keywords by location, giving them insight into their search visibility across various local markets.
Local Falcon also tracks competitors’ local SEO performance with a real-time report that shows how to outrank and outsell them.
Pros
- Provides geo-grid visuals of local map pack
- Provides Share of Local Voice metrics
- Works with Apple Business Connect Listing
- Provides AI analysis and recommendations
Cons
- No local business citation tracking
- No NAP consistency tracking
Pricing
- Starter: $24/month
- Basic: $49/month
- Pro: $99/month
- Premium: $199/month
9. Georanker
Georanker provides real-time local keyword ranking from Google for over 50,000 locations worldwide.
Its easy-to-use model makes it pretty handy. Enter your URL and local keywords to track and select your country and cities, and the tool provides a detailed view of your keyword ranking depending on your geolocation.
Pros
- Easy-to-use
- Free but has a daily limit
Cons
- No map pack tracking
- No competitor analysis
Pricing
- Pro: $99/month
- Agencies: $249/month
- Enterprises: $490/month
10. PromoRepublic
Promo Republic tracks local search results and provides suggestions on growing your keyword rankings in local searches and maps across multiple locations. This tool monitors local keyword ranking fluctuations trends and detects issues.
Its review generation and management feature automates review request campaigns and helps you quickly respond to customer reviews.
Promo Republic shows insights into how customers find and interact with your business listing in local searches and maps. After viewing your business listing, you can access customers’ actions: call, request directions, purchase, and more.
Pros
- Identifies most visible locations
- Automates ranking reports
- Segments local search performance per location
Con
- Only multi-location plan provides local search analytics and reports
Pricing
- Small businesses: $59/month
- Agencies: $99/month
- Multi-location: Custom
11. CognitiveSEO
CognitiveSEO provides geo-specific keyword rankings for any location. This tool offers instant SEO alerts that notify you of sudden changes in your local search results for your tracked keywords.
This local rank-tracking software tracks your business search visibility and analyses your competitors’ rankings with a detailed report showing their performance, ranking strategies, and positions. It lets you discover methods to outperform competitors and boost your local search visibility.
Pros
- Provides ranking across several locations
- Analyzes competitors
- Provides instant SEO alerts
- Supports white-label report creation
Cons
- No map pack analysis
- Doesn’t track business listing visibility
Pricing
- Starter: $129/month
- Premium: $199/month
- Elite: $499/month
12. Tribe Local
Tribe Local tracks your local SEO performance and generates a clear picture of your business rankings for your location down to zip code. This tool tracks rankings on local map packs and organic search on Google, Yahoo, and over seven search engines.
This software monitors your local competitors with support from your account manager, analyzing your keyword drops and gains. You can benchmark your rankings with your competitors and track relevant changes.
Tribe Local understands the power of local search citations and its ability to improve business visibility. That’s why it helps businesses manage local listings across their custom-integrated and industry-specific directories.
Pros
- Track competitors’ local rankings
- Monitors keyword ranking across several locations
- Manages business listing across several directories
Cons
- Tracks limited keywords
- Tracks keywords across a few search engines
- No visual representation of map pack rankings
Pricing
- Starter: $29/month
- Growth: $49/month
- Business: $69/month
13. Rank Ranger
Rank Ranger tracks, tags, and evaluates keyword rankings within any market on search engines and for several locations. Interestingly, you can do the same for your competitors to analyze their performances and know where your business stands in the local market.
This rank tracker discovers local keywords at risk, shows rankings on an upward and downward trend, discovers new ranking opportunities, identifies keyword cannibalization, and compares your pages’ rankings and clicks.
Pros
- Discovers keyword cannibalization
- Monitors local keyword ranking across several locations
- Provides advanced rank reports
Cons
- No map pack ranking analysis
- No keyword grouping filter
Pricing
- Lite: $79/month
- Standard: $149/month
- Pro: $699/month
- Premium: $2700/month
14. seoClarity
seoClarity effectively tracks local keyword rankings to figure out the strategies for improvement in local search rankings. This tool allows users to monitor keyword rankings from state, city, or zip-code level.
More importantly, this local rank tracking tool provides the top 100 results for local business listings and shows the entire local search landscape in a centralized dashboard. Additionally, it shows your performance on local carousels compared to your competitors.
Pros
- Provides Google local carousel analysis
- Daily updates to scale search visibility
- Analyses local competitors
Cons
- Slow to load user interface
- Ranking issues
- It has a steep learning curve
Pricing
- Essentials: Custom pricing
- Core: $3000/month
- Professional: $4500/month
- Agency: Request details
15. Google Search Console
Google Search Console is a helpful tool for tracking keyword performance, including local keyword rankings. While it doesn’t provide a traditional local keyword rank tracker, it offers several features that can be used to gauge the performance of local SEO efforts.
This software provides data on keywords that lead users to your website. This includes information on the number of clicks, impressions, click-through rate (CTR), and the average position of your site for specific queries. Analyzing this data lets you identify which local keywords drive traffic to your site.
Secondly, GSC allows you to filter this data by country, which can be helpful for local SEO. While the performance report doesn’t offer city- or region-level filtering, the country-level filter can still provide insights into how your site is performing in specific national markets. This feature is helpful if your local SEO targets a particular country.
For real-time SERP data, consider integrating Keyword.com’s local rank tracker into Search Console.
Pros
- Free and accessible
- Direct data from Google
- Provides mobile usability reports helpful for local SEO
Cons
- Lack of local specificity
- Limited historical data
- No direct competitor insights
Pricing
- Free
Local Keyword Rank Trackers: Our Top Pick
The scope of local ranking tracking covers monitoring keyword rankings not just on the country level but across different locations.
Keyword.com local keyword position tracker monitors local SEO performance from country, state, city, and zip code with easy-to-understand ranking data that helps you vet your SEO strategies. This local keyword monitoring tool accurately analyzes the local pack and reveals those competing with your local keywords.
Start your 14-day free trial to see your local keywords rankings on mobile and desktop devices with strategies to outrank your competitors.
Local SEO Rank Tracker FAQs
Find answers to common questions about choosing a keyword rank tracking tool for local SEO
1. What is Keyword Rank Tracking in Local SEO?
Keyword rank tracking in local SEO refers to monitoring the positions of your website’s keywords in search engine results pages for specific local keywords. This SEO strategy helps you understand how visible your site is to a local audience.
2. Why is Local Keyword Rank Tracking Important?
Local keyword rank tracking helps you:
- understand how well your site performs in search results for a local audience
- analyze local competitors
- provide insights into local search trends and customer behavior
- measure ROI
- manage online reputation
3. What Are the Features to Look Out for In A Local Rank Tracker?
When selecting a local rank tracker, consider these key features:
- Location-specific tracking: tracks rankings for specific locations down to city or neighborhood levels.
- Competitor analysis: should be able to monitor local competitors’ rankings.
- Mobile vs. Desktop rankings: differentiates between mobile and desktop rankings.
- Integration with Google tools like Analytics and Search Console
- Accuracy and frequency of updates: provides accurate and regularly updated data of local keyword rankings.
- User-friendly reporting: provides easy-to-understand reports and dashboards for efficiently analyzing data and making informed decisions.
- Keyword management: manages and segments keywords effectively by location and local intent
- Customizable alerts: alerts that help users respond promptly to shifts in the local search landscape.
- Support and resources: provides good customer support and educational resources
4. How Often Should I Check My Local Keyword Rankings?
You should check your local keyword rankings regularly, at least once a month. However, if you’re actively making changes to your SEO strategy, check more frequently, like weekly, to monitor the impact of your changes.
5. How Can I Improve My Local Keyword Rankings?
To improve your local keyword rankings, optimize your website for local search by including location-specific keywords, ensuring your Google Business Profile is up-to-date, acquiring local backlinks, encouraging customer reviews, and more.
Read our blog on local SEO search ranking factors to understand what matters in improving local search visibility.
6. What Role Does Google My Business Play in Local Keyword Rank Tracking?
Google My Business plays a significant role in local SEO. A well-optimized profile can improve your visibility in local search results and Google Maps, making it easier for local customers to find your business.
7. How to Monitor Local Listings?
Firstly, to monitor local listings, ensure your business is accurately listed on key directories like Google Business Profile, Yelp, Bing places, and more.
Secondly, use keyword.com for centralized management and updates. This tool helps you manage multiple listings from one platform and alerts you to any inconsistencies or changes in your listings.
Lastly, regularly respond to customer reviews and check your rankings in local search results.
Further reading: Why Local Search Citations Matter for Local SEO
