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Keyword.com Blog

Your go-to resource for SEO insights, strategies, and industry updates. From technical optimization and local SEO to content marketing, agency growth, and AI search visibility, we provide expert guidance to help you succeed in SEO.

Google AI Mode vs. AI Overviews: What’s the Difference?

Google’s AI search features, AI Mode and AI Overviews, are transforming how people find and interact with information. We break down how each works, what current data reveals about their impact, and how SEOs can adapt strategies for AI visibility, citations, and performance tracking in the next era of search.
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Answer Engine Optimization Strategies: What Top Brands Do to Keep Getting Cited cover

Answer Engine Optimization Strategies: What Top Brands Do to Keep Getting Cited

AI search is changing how people discover brands, and AEO is one sure-fire way to stay visible. Instead of chasing keywords, focus on context-driven, well-structured, and multimodal content that AI can easily retrieve and cite. Keep your site crawlable, refresh pages often, and build brand mentions both on-and off-site. Above all, track how LLMs reference your brand with tools like Keyword.com so you can steer the narrative and keep showing up in AI conversations.
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Hidden Ranking Signals that Matter for Local SEO Discovery: LLM Edition

In this guide, we’ll break down the hidden ranking signals LLMs use to assess local credibility and visibility. Large language models like ChatGPT, Gemini, and Perplexity now play a growing role in how people discover local businesses and they don’t just read your website. They analyze patterns across reviews, content tone, brand mentions, and even structured data to decide which businesses to highlight in responses.
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Perplexity Search Engine Ranking Factors: What Impacts Your Visibility

Discover how to enhance your brand’s presence on Perplexity AI by focusing on key ranking factors and experimental strategies. Unlike traditional search engines, Perplexity operates on unique principles, making it essential to understand its evolving nature.
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A Guide to LLM Tracking and AI Search Visibility for SEO Agencies

A Guide to LLM Tracking and AI Search Visibility for SEO Agencies

As AI search engines and large language models reshape information discovery, adapting your SEO strategy is essential. Enhance brand visibility in AI search by using tools like Keyword.com to monitor performance. Leverage brand signals and semantic clarity to optimize content. Stay ahead by integrating traditional SEO with AI-focused tactics to boost your client’s presence in AI-generated results.
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How Conversational AI Is Redefining Local Search Intent cover

How Conversational AI Is Redefining Local Search Intent in 2025

Maximize your local SEO success by focusing on AI-driven search! Traditional techniques like keyword ranking are outdated. Instead, optimize your Google Business Profile and online content for AI assistants. Use structured, detailed, and machine-readable data to ensure your business is recommended for precise user queries. Stay ahead with strategies like intent tracking, enriched service descriptions, and managing GBP Q&A. Embrace the AI era and enhance your visibility in curated search responses.
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The New Local SEO Stack for Business Discovery on LLMs cover

The 2025 Local SEO Stack: Business Discovery on LLMs

Optimize your local SEO for AI by integrating tools that enhance large language model discovery. This guide features seven essential tools to boost your local visibility and citations, ensuring you’re not lost in AI-driven searches. Start with AI rank tracking to strengthen your strategy and see where you stand in the LLM visibility landscape.
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Beyond Keywords: How SEOs Can Optimize for AI Search Prompts cover

Beyond Keywords: How SEOs Can Optimize for AI Search Prompts in 2025

The age of targeting single keywords is over. To thrive in the AI search era, your content must cover topics comprehensively, ensuring relevance across diverse queries. Learn how semantic content engineering, query fan-out strategies, and technical SEO adjustments can elevate your AI visibility.
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