The days of SEO being a once-off project are gone — especially when it comes to new keyword opportunities and threats that seem to fluctuate on a daily basis.
Keyword research sometimes feels like you’re chasing your tail — what worked last year might not work next year. Google’s algorithms are ever-changing, trends are unpredictable, and you’re competing for high SERP rankings in a highly competitive space. Not to mention the latest integration of generative AI results to the SERPs.
With such intense organic and paid competition, it’s important to evaluate your SERPs on a keyword and a page level to maintain or improve your position.
This guide will show you exactly how to do that.