There’s no doubt that Google is a powerful search engine. It is empowered by smart algorithms that provide users with the best search results based on specific keywords.
However, sometimes some results don’t match what we’re looking for. In these cases, you may want to omit certain websites or URLs from Google Search to optimize the results. In this blog, we’ll discuss these unique situations and how to exclude sites from Google Search.
Why You Should Exclude a Site from Google Search
There are two situations when you may want Google Search to exclude a site from the SERPs:
- When Google fetches several pages from the same domain for an identical keyword
- When you want to remove irrelevant pages that don’t match your search intention
Let’s start with the first one by looking at the following example.
When you search “content marketing” on Google, it will show two results from Content Marketing Institute.
Some may argue that these pages are the “best” results for the “content marketing” keyword since it’s from a reputable site that discusses many content marketing topics.
However, having one domain occupying the top spots for a very competitive keyword may raise some credibility questions and reduce the diversity of the information source you get.
As for the second reason, you may want Google to ignore a site from the search results because it doesn’t match what you’re looking for. For instance, removing review aggregator websites from a “product or service review” search query.
Often, Google will fetch reviews from review aggregator sites like Capterra, OMR, G2, and Trust Radius instead of showing independent expert reviews of the products/services.
Here’s what you’ll get for googling “keyword.com review ” ([product name] + review).
As seen in the picture, all four pages are from review aggregator sites—no independent reviewers.
The inclusion of reviews aggregator websites in the SERPs for “keyword.com review” search query is logical since this kind of site contains elements found on a review page.
Nonetheless, if you’re researching on Google and want to weed out domains that are diluting the quality of the search results, you can exclude them from showing up on Google SERPs.
How to Exclude Specific Sites and URLs from Google Search
To ask Google to exclude a website from their SERPs, use a Google search operator. Google search operator is an advanced search command that is added after the search keyword to help narrow down the results based on the user’s preferences.
The search operator we’re using to exclude a site is: -inurl:[URL]
For example, you want to exclude contentmarketinginstitute.com from the “content marketing” search query. You’ll type in: “content marketing -inurl:contentmarketinginstitute.com” in the Google Search bar.
As you can see from the picture below, the pages from Content Marketing Institute don’t appear anymore on the SERPs.
Additionally, the application of the -inurl command isn’t only limited to omitting a website but also a specific URL (a page from a site).
Here’s what the results page looks like after performing the following search: “content marketing -inurl:https://contentmarketinginstitute.com/what-is-content-marketing/” ([search query] -inurl: [URL]).
By adding the -inurl Google operator to the search query, only one page from Content Marketing Institute appears in the results. The second page no longer appears because we excluded it from our search query.
Taking it a step further, you can also exclude more than one website or URL from Google Search. To accomplish this, you have to repeat the -inurl search operator multiple times.
For instance, you want to omit capterra.com and omr.com from the search query “keyword.com review”. This is what you’ll type on the Google Search bar: “keyword.com review -inurl:capterra.com -inurl:omr.com.” And this is the result:
Google is smart, but in some cases, you may want to personalize the Google Search Results to match your search intention.
Reading articles from multiple sources about a topic you’re searching for could give more diverse information than just reading from a single source. And dealing with irrelevant search results may lead to confusion instead of revelation.
When these events occur, adding the -inurl Google operator after the search phrase in the search box allows you to exclude specific websites and URLs from Google Search. This way, you’ll only view the results relevant to your needs.
And if you intend to research potential content, Keyword.com can help you find accurate keywords that match your SEO plan. Get the performance data of a keyword (e.g., the ranks, search volumes, and keyword variations) and gain insight into your competitors’ performance to see what works and not.
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