Keyword ranking fluctuation is the continuous change in a website’s position in search results. There are so many elements that contribute to changes, and you can’t control them all. However, it is important to understand what these elements are, and how to react accordingly.
Metadata is one of those things many ignore, but it can turn things around in the SEO game pretty fast. Find out the most common metadata mistakes people still make (some might surprise you!).
Wondering how to beat competitors on SERPs when you’ve got a small team and limited resources? The answer is optimizing low-difficulty keywords! Find out why and how in our blog post.
If you’ve got hundreds of content assets sitting and gathering dust, it’s time to improve or unpublish these pages. This article discusses the analysis process and how to begin planning for a clean-up.
APIs provide access to various data points, including rankings, website traffic, backlink profiles, and more. This article will unpack the best SEO APIs to improve productivity and automate SEO tasks.
SEO can be complex and time-consuming, requiring much data to track keyword rankings, analyze competitors, and more. That’s where Google Sheets comes in! Sure, this tool isn’t primarily designed for SEO, but can take off the burden of spending hours importing, integrating, splitting, merging, analyzing, or deleting data. Learn more.
Domain authority, authority score, and domain rating are crucial SEO metrics but can’t move the needle in the ranking game. In this article, we will discuss how these SEO metrics correlate with Google’s crawling, indexing, and ranking practices. In addition, we will discuss a crucial way to track the progress of your site.
There are several factors to consider for a well-detailed SEO Share of Voice (SoV) metrics. In this article, we discuss SEO SoV, how to calculate it, and why SEO consultants should use it as a KPI.