Most brand owners want to hear more visibility, traffic, conversions, and sales regarding their SEO campaigns. It translates to growth in organic search presence; a win! For example:
“Keeping an eye on our rankings was one of the key factors that helped us 16X our visibility in Google in Q4 2022, compared to Q4 2021,” Dawid Zimny, Product Manager at NerdCow.
Do you want to have the same result? Read on to learn the secret hack!
What is Organic Search Presence?
Organic search presence, or share of voice, reflects a brand’s dominance on search engine result pages for all their business-relevant keyword searches. In other words, it is the level of space or “real estate” your brand’s content has earned on SERP rankings compared to your competitors.
A solid organic search presence means that a website or web page frequently appears in the top search engine results for relevant queries without relying on paid advertising or other promotions.
It can be an essential measure of a website’s overall visibility, credibility, and relevance to the search engine’s algorithm.
Importance of Having a Strong Organic Search Presence
1. Boosts Brand Authority and Trustworthiness
Most Google users believe sites ranking on the first page are more trustworthy and reliable. Besides, Google’s recent update to their quality rater guidelines shows it is true.
The E-E-A-T update shows that Google ranks websites based on Experience, Expertise, Authoritativeness, and Trustworthiness.
That means sites with better keyword rankings are more trustworthy compared to others.
2. Increases Your Site’s Visibility
In an analysis of four million Google search results, just 0.63% of people clicked on the second page of Google search results.
Build a strong search engine market share if you want to be seen.
For example, we rank on the first page for many keywords relevant to our site. Automatically, that boosts our site’s visibility and a potential for more ROI.
3. Better CTR
2023 data from firstpage.com shows that ranking first on SERPs generates a typical CTR of 39.8%. That’s nearly 20X the CTR of Ad 1, 2.1%, more than double the click-through rate of the second, 18.7%, and almost four times the click-through rate of the third, 10.2%.
In fact, ranking for Featured Snippets and Panels allows you to pull valuable real estate on search engine result pages. When a result page includes a featured Snippet, the SEO click-through rate of the page in first place drops by an average of 5.3%. More so, a report by EngineScout shows that Featured Snippets account for 35.1% of all clicks.
A high percentage of the market share is shared by sites ranking on the first page. So the more your organic search presence, the more dividend you get to your site. In other words, the higher your rank on SERPs, the higher your site’s CTR.
4. More Leads and Conversions
This is where we are heading – leads and conversions.
When your site becomes more authoritative and trustworthy, you gain more visibility, and more organic traffic. What else? More ROI!
Building a robust organic search presence results in increased leads and conversions.
Now that you know the benefits of improving your search engine market share, let’s examine a crucial way to build it.
How Rank Tracking Tools Can Grow Your Organic Search Presence
It’s expedient to note that an organic search presence is more than ranking on the first page of search engines. It dives down to being able to drive business to your site effectively.
That’s why the foundation of growing your search presence is consistently providing value to your audience. More so, the primary goal of Google is to provide its users with the most relevant, highest-quality results based on user search queries. So they rank sites based on the relevance and quality of their information.
Many websites meet these requirements and still need help to create a space on search engines.
Here is the primary broken link – rank tracking!
Rank tracking is like a gauge that measures the accuracy of your SEO strategies. Most importantly, it helps you discover your shortcomings and identify ways to outrank your competitors on SERPs.
In addition, rank tracking identifies opportunities for improvements, analyzes your competitors’ strategies, monitors the performance of your keywords on search engine result pages, analyzes keyword ranking fluctuations, provides organic traffic insights, and more.
Every business-relevant keyword is a goldmine. So, tracking the performance of such keywords and implementing relevant changes is like extracting gold from the goldmine.
However, the mental stress required to manually track each keyword’s performance on result pages can be overwhelming.
That’s where rank-tracking tools come in!
Rank trackers take the burden off your shoulder, track your SEO campaign progress, and provide insights on what to improve to outperform your competitors.
You don’t want your competitors to displace your keywords from their positions. Right? Let’s examine a few ways rank-tracking tools can help you achieve this feat:
1. Ability to Track Keyword Rankings
Many businesses invest in link building and creating content that drives traffic but ignores tracking their keyword rankings and performance. If you fail to monitor the performance of your keywords on SERPs, how will you benefit from them?
Tracking keywords helps you discover what works!
It helps you measure your website’s visibility for its keywords on SERPs, know how well your competitors are ranking for the same keyword, identify strategies that resulted in the success of your keyword rankings, discover the traffic generated by a keyword and areas to focus for future SEO strategies.
Andreea Saveluc shares an exciting experience of how he tracked his client’s keyword rankings and increased their organic search presence.
“I had an online retailer customer interested in raising their page rank for the keyword organic skincare products. We tracked their current standing and future development with a tool that monitors rankings. Our client’s placement on Google’s search results for this keyword was less than ideal.
We used the rank tracker to pinpoint areas where they might improve their search engine rankings, like enhancing the keyword optimisation of their product pages and blog content and attracting more quality backlinks. We watched as their rankings improved over time due to these changes. When we were done with our client’s site, it was on the top page of Google for organic skincare products, which resulted in a considerable uptick in organic traffic and, ultimately, revenue.”
One more thing…
Keyword tracking helps boost revenue. By identifying keywords driving the most traffic, you can optimize your campaigns around them and ultimately increase your ROI.
How A Rank Tracking Tool Achieves This Result?
Rank trackers use data from SERPs for each of your tracked keywords to show the search engine market share across all pages found.
Also, these tools provide deeper insights into your tracked keywords’ ranking progress, search volumes, organic traffic, CPC, clicks, top competitors, and more.
2. Ability to Monitor Competitors
A stronger organic search presence equals providing more value and satisfying your audience better than your competitors.
But how do you achieve this when you don’t know them?
SEO competitor analysis helps you identify your real competitors on Google search rankings, understand what they are doing, and discover areas for improvement.
How A Rank Tracking Tool Achieves This Result?
A rank-tracking tool provides insights into your top competitors for your tracked keywords, their ranking progress, search traffic, SERP features, and general strategies to outsmart them.
3. Ability to Identify Opportunities for Improvement
“By closely monitoring keyword rankings over time, we identified areas of opportunity that could be improved upon quickly, resulting in an overall better ranking performance within just a few weeks. This allows us to help increase brand awareness for our clients and drive more qualified leads from potential customers searching online who are interested in what they offer,” Jason Smith, CEO of Contentellect
Keyword rank trackers help you identify the performance of your keyword on SERPs and areas for improvement. Most importantly, you can track keywords ranking at the far end of Google result pages, otherwise known as low-hanging fruits.
Jamie Press, Digital Marketing Specialist at Eurisko, shares practical experience.
“One way we use rank tracking tools to help improve our (and our clients’) organic search presence is to find low-hanging fruits. These are keywords where we already rank between 6-20. Very often, some excellent on-page optimisation and internal links can help shoot us into the top 5. Securing one or two hyper-relevant backlinks from sites with real traffic can also allow for higher competition keywords.
Keyword rank tracking tools help us discover, prioritize, and attack these quick wins.”
Keyword.com Makes Rank Tracking Easy!
Keyword rank tracking can be time-consuming, mainly if you track hundreds of keywords. Imagine you have to analyze the positions of your keywords on search engine result pages one by one; you will need to see your doctor halfway.
With Keyword.com, rank tracking is easy!
Here are some reviews from some business owners and SEO experts:
“With Keyword.com, I just open a new tag, dump in my keywords, and it’s done. It’s so much faster and more nimble than any other tool,” Steve Toth, SEO Consultant, SeoNotebook.com
“Keyword.com has always helped us improve our service to our clients, and it has helped us to grow as a company, and that is one of the key factors why we can take so much market share in Sweden,” Johan Jonsson, Noor Digital.
“We have services like Ahrefs and SEMrush, and they’ve got their own SERP trackers as well, and we have used those, but we have always bent back towards keyword.com every single time because we found it a lot more reliable,” Jamil Shabir, Bootcamp Media
Keyword.com is a tool that provides accurate keyword rank tracking and monitors your competitors’ performance on SERPs with relevant strategies to outrank them.
It provides details of your SERP history and highlights areas for improvement. Again, you can segment your keywords by topic, product, personas, or intent and beat past vanity metrics. And you don’t have to worry about fixing spreadsheets and CSV files; keyword.com provides a white-label report shareable with one click.
Most importantly, it features a rank-tracking API that automatically pulls data from your account into your internal tools.
Its custom alerts feature notifies you when critical ranking changes happen.
Also, you receive daily updates on your keyword ranking progress in your inbox. Keyword.com sends you daily email reports featuring notable changes in your keyword rankings and general performance data of your keywords based on your tags.
Keyword.com has many more features for you; check them out yourself!
How to Use Keyword.com Rank Tracker
After signing up for any plans, add your website as a project in the Enter URL box.
Enter your keywords or upload a list of keywords you want to track into the keyword to Track box. As you input the keywords manually, keyword.com provides a list of suggested keywords on the right side of the page.
After uploading your keywords, click the Add Keywords icon at the bottom of the page. Give the tool time to gather data about your keywords’ SERP performance.
After some time, you’ll see the performance of your keywords.
The dashboard shows each keyword search volume, CPC, and competition level. You can also use the filter icon to check the keywords’ performance within different timeframes. Keyword.com also provides a list of the top ten sites with the highest share of voice for the keywords you entered.
You can use the timeframe filter to analyze the share of voice metrics up to 365 days.
Growing your organic search presence is easier than rocket science. But it boils down to strategically creating content with an unmatchable value above your competitors, tracking the performance of your keywords on search engine result pages, and implementing relevant changes.
In no time, you will see your site move up SERP rankings from page #10. #7, #5, and then your target position; #1.