Copilot tracker

The Microsoft Copilot Rank Tracker for SEO and Brand Teams

Microsoft Copilot answers questions inside Bing, the Edge sidebar, Windows 11, and Microsoft 365 — and the citations are pulled live from the Bing index. Keyword.com monitors every Copilot response so you know when your brand is mentioned, which competitors get cited beside you, and which third-party sources Copilot keeps coming back to.

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Brand mention tracking Numbered citation analysis Bing-grounded sources Competitor benchmarking
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A different visibility surface

Copilot reaches your audience in places Google can’t

Microsoft has put Copilot in front of every Windows user, every Edge user, and every Microsoft 365 seat — turning it into the default AI answer for a huge chunk of B2B and enterprise users.

Bing search

Copilot answers appear directly above and inside Bing SERPs. A non-trivial share of search traffic globally never makes it to a blue link.

Edge sidebar

The Copilot sidebar opens on every page in Edge — users summarize, compare, and ask brand questions without leaving your site.

Windows 11

The Copilot key on every new Windows 11 laptop launches Copilot system-wide. Hundreds of millions of devices, one button.

Microsoft 365

Inside Word, Excel, PowerPoint, Outlook, and Teams, Copilot answers brand and competitive questions during the buying process.

All four surfaces share the same underlying answer engine — so tracking Copilot once gives you visibility into all of them.

What you can do

What the Keyword.com Copilot brand tracker shows you

Find which prompts surface you

Discover the exact brand, comparison, and category prompts that cause Copilot to mention your brand — and the ones where you’re invisible.

Audit Copilot’s citation list

See every numbered source Copilot cites. Identify which third-party reviews, publishers, and forums shape its answer about your category.

Track share of voice over time

Measure how often your brand appears in Copilot answers relative to direct competitors — and watch the curve move as your AEO work compounds.

Catch sentiment drift early

Get notified when Copilot starts framing your brand negatively or neutrally — before that narrative spreads to thousands of follow-up queries.

Benchmark every competitor

Side-by-side competitor reporting for the same prompt set. See exactly who Copilot picks first when a buyer asks for “best” or “alternatives to.”

Prove progress to clients

Read-only Copilot dashboards your clients can log into. Pair them with PDF exports so AEO work shows up in monthly reporting.

Why Copilot is different

Built around how Copilot actually retrieves and cites

Bing-index grounded

Track the citations Copilot pulls from Bing in real time

Keyword.com captures the live web sources Copilot retrieves for each answer — including the exact URLs, anchor text, and the order Copilot trusts them. That lens shows you why Copilot cites you (or doesn’t) and which pages to invest in.

See the data behind every Copilot citation
Copilot citation panel — every numbered source captured and verified
Organize and tag Copilot prompts by topic and category

Topic-level visibility

Group prompts by topic and own a category

Tag your Copilot prompts into topic clusters — “comparison”, “pricing”, “integrations”, “alternatives.” Roll the data up and see which categories you dominate, which you’re losing, and where the AEO work is paying off.

All AI search engines in one place

Compare Copilot side-by-side with ChatGPT, Gemini, and Perplexity

Different engines, different winners. The Keyword.com dashboard puts Copilot next to every other tracker so you can spot the engines where you’re strong, the ones where you’re absent, and the prompts where the gap is widest.

See the full AI search visibility platform
Add a search term and pick Microsoft Copilot alongside ChatGPT, Gemini, and Perplexity

Who it’s for

If your buyers live inside Microsoft, you need to be tracked here

B2B SaaS

Software that competes for Microsoft 365 seats

When IT buyers, controllers, and operations leaders ask Copilot for a recommendation, you need to be on the citation list. Otherwise your competitor is.

Enterprise & IT brands

Microsoft-partner and Azure-adjacent vendors

Copilot is the default research assistant for Windows admins and Azure customers. Tracking your share of voice here is non-optional.

Agencies

AEO and brand-visibility services

Add Copilot tracking to the AEO retainer alongside ChatGPT and Gemini, and prove movement on a Microsoft-specific dashboard.

Affiliate & comparison sites

Review and comparison publishers

Earning the numbered footnote inside Copilot is the new featured snippet. We show you which prompts cite your reviews — and which ones cite a competitor’s.

PR & reputation

Comms teams managing AI narrative

Watch Copilot for negative or factually wrong brand framing. We surface the response and the source so you can act before it propagates.

In-house SEO

Brand teams diversifying away from Google

Bing-powered Copilot is the largest non-Google AI surface. Tracking it gives you a hedge as Google AI continues to compress organic traffic.

Get on Copilot’s citation list

Set up your first Copilot prompts in under 10 minutes. See your brand’s real Copilot share of voice the same day.

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Customer reviews

Trusted by 2,000+ SEOs and growing agencies

“

You won't find a better keyword ranking tool than Keyword.com. The accuracy of the results are superb, and significantly better than any other keyword ranking tool I've ever used.

Matt Ross
Matt Ross
Hozio Digital Marketing Agency
“

Looking at your ranking clusters on aggregate and being able to see the big picture. I think that's incredibly valuable and I wouldn't want to live without Keyword.com because of that.

Steve Toth
Steve Toth
SeoNotebook.com
“

The tool's ability to provide insights into AI visibility on platforms like ChatGPT is a unique advantage for staying ahead in modern SEO.

Byron Redhead
Byron Redhead
First Page Digital

FAQ

Microsoft Copilot tracker FAQs

How Copilot tracking works, where Copilot lives, and what makes it different from tracking Bing or ChatGPT.

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14-day free trial · No credit card required · 100 keywords and 20 credits included