Keyword.com Blog

Contextual relevance and user intent are becoming far more emphasized as factors in search engine results. In this article, we delve into what entity SEO is, why it matters, and how to use entities.

Optimizing for search intent is a primary factor for better visibility on SERPs. Learn how to give your users the content they want.

Need help figuring out how rank tracking tools can grow your organic search presence? For starters, they help you identify opportunities to boost authority. Find out the benefits of rank trackers, and more.

So you're dropping in rankings, clicks, and visitors ... and now your web pages are struggling to attract traffic and customers. Panic! Here are proven SEO tweaks that can turn the needle in these moments.

Keyword ranking fluctuation is the continuous change in a website's position in search results. There are so many elements that contribute to changes, and you can't control them all. However, it is important to understand what these elements are, and how to react accordingly.

Metadata is one of those things many ignore, but it can turn things around in the SEO game pretty fast. Find out the most common metadata mistakes people still make (some might surprise you!).

Wondering how to beat competitors on SERPs when you've got a small team and limited resources? The answer is optimizing low-difficulty keywords! Find out why and how in our blog post.

If you've got hundreds of content assets sitting and gathering dust, it’s time to improve or unpublish these pages. This article discusses the analysis process and how to begin planning for a clean-up.